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Tadashi Shoji to Launch Fall 2007 Signature Collection at Mercedes-Benz Fashion Week in the Tents at Bryant Park.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- In release dated Jan. 18, 2007, contact phone number for Georgia Ganjeh should read 213-627-7145.

The corrected release reads:

TADASHI SHOJI shoji

In Japanese architecture, sliding partition doors and windows made of a latticework wooden frame and covered with a tough, translucent white paper. When closed, they softly diffuse light throughout the house.
 TO LAUNCH FALL 2007 SIGNATURE COLLECTION AT MERCEDES-BENZ FASHION WEEK IN THE TENTS AT BRYANT PARK Bryant Park is a 9.603 acre (39,000 m²) public park located in the New York City borough of Manhattan. It is bounded by Fifth Avenue, Sixth Avenue, 40th Street and 42nd Street in Midtown Manhattan.[1] The central building of the New York Public Library is in the park.  

Los Angeles based eveningwear designer, Tadashi Shoji, announces the inaugural presentation of his luxury collection during Mercedes Benz Fashion Week on Sunday, February 4th at 11 am at the Promenade in Bryant Park, New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The acceptance to Mercedes Benz Fashion Week is the first step in Tadashi's efforts to raise the brand's awareness. Over the past 26 years, Tadashi has quietly become one of the leading special occasion brands with a celebrity clientele including Shakira, Vanessa Williams and Jennifer Hudson. With the launch of Tadashi Shoji, the brand's new luxury eveningwear collection, the company begins its move into new categories which include ready-to-wear and home - both domestically and internationally. Tadashi is currently available at the company's retail boutiques in South Coast Plaza South Coast Plaza is an upscale shopping mall in Costa Mesa, California, USA, in Orange County, and one of the most notable shopping centers in the United States. In 2004, Women's Wear Daily  and the Forum Shops at Caesars, as well as better specialty boutiques and department stores such as Neiman Marcus, Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New , and Nordstrom.

The Fall 2007 Tadashi Shoji collection will feature feminine, romantic and timeless silhouettes in rich and luxurious fabrics. While the core of the collection highlights the designer's trademark draping draping,
n in massage, technique of securely covering and uncovering parts of the body and moving the client.


draping

covering the animal with sterile drapes for surgery leaving exposed only that part of the body that has been
 and design techniques, Shoji expands his design vocabulary with exquisite handwork, weaving and braiding details reminiscent of haute couturiers. The new collection will be available by request and special order, with a full commercial collection targeted to top luxury retailers worldwide in Spring 2008.

Under the leadership of new Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Lockie Andrews, Tadashi has embarked on a strategic marketing campaign designed to elevate the image of the brand; that includes the presentation of the new luxury collection at Bryant Park and a national advertising campaign appearing in Harper's Bazaar, Elle and other major publications. As well, Andrews will capitalize on the brand's popularity with Hollywood celebrities and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 social elite by strengthening ties to both communities.

Designer Tadashi Shoji felt it an auspicious time to launch a high-end line to appeal to his sophisticated clientele in need of eveningwear with exceptional fit and fabrication fabrication (fab´rikā´shn),
n the construction or making of a restoration.
. "With this collection, I wanted to take the fantasy from the runway and make it attainable for every woman to express her femininity. The versatility of the collection is in the wearable nature of each piece," said Shoji.

About TADASHI

Established over 26 years ago, by designer, owner and president, Tadashi Shoji, the Tadashi collection is available in more than 4,000 upscale department stores and specialty boutiques worldwide. Tadashi flagship retail boutiques are located in South Coast Plaza and in the Forum Shops at Caesars, and online at www.tadashicollection.com. Shoji's designs have won a loyal following with well-dressed women around the world, including celebrities such as Halle Berry, Shakira, Tyra Banks, Vanessa Williams, Jennifer Hudson and Minnie Driver.

For more information on TADASHI or The Tadashi Shoji Fall Collection, please contact Georgia Ganjeh at 213.627.7145 or marketing@tadashicollection.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2007
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