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Tactician Introduces MapScape.com for Canada; Leading Internet-Based Mapping Product For Business Applications Now Available With Canadian Demographic Data Sources Provided by MCDS.


Business Editors/High-Tech Writers

ANDOVER, Mass.--(BUSINESS WIRE)--April 29, 2003

Tactician Corporation, the company that provides maps that mean business, today announced the availability of MapScape.com(R) for Canada, an Internet-based product that provides demographic mapping, reporting, market area and location analysis solutions for Canadian retail analysts, marketers and real estate agents. The new product is available on the Internet at www.MapScape.ca. Canadian data sources for MapScape.com(R) for Canada are provided by MCDS MCDS Ministry of Community Development and Sports (Singapore)
MCDS Minimum Connected Dominating Set
MCDS Marin Country Day School (Corte Madera, CA)
MCDS Metaphyseal Chondrodysplasia, Schmid Type
 of Montreal Of Montreal is an American indie pop band formed in Athens, Georgia, fronted by Kevin Barnes. It was among the second wave of groups to emerge from The Elephant 6 Recording Company. , Quebec, which is Canada's leading provider of affordable demographic, socio-economic, lifestyle, daytime Daytime may refer to:
  • Daytime (astronomy), the time between sunrise and sunset, on Earth or elsewhere
  • The DAYTIME protocol, used on computer networks
  • Daytime television
  • Daytime (album), a single by the German band Jane

 activity, and household expenditure data.

"MapScape.com(R) for Canada delivers on our promise to provide maps that mean business for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ," said R. Robert Reading Robert Read (December 11 1814 – June 29 1896) was an Ontario businessman and political figure. He represented Hastings East in the 1st Canadian Parliament as a Conservative until February 24, 1871 when he was named to the Senate of Canada for Quinte division. , president of Tactician Corporation. "It complements our already extensive data coverage for the US, enabling international marketers and retailers to plan highly precise market-based business strategies throughout the continent."

By sourcing key variables from their own marketing data and combining them with data sources available through MapScape.com(R) for Canada, retailers, real estate companies, marketing organizations, media companies and franchisers are better able to understand, evaluate and value the local markets and competitive environments in which they sell, market, promote, advertise, and deliver their products and services. This results in more targeted marketing programs, more efficient allocation The apportionment or designation of an item for a specific purpose or to a particular place.

In the law of trusts, the allocation of cash dividends earned by a stock that makes up the principal of a trust for a beneficiary usually means that the dividends will be treated as
 of media and advertising expenditures, and more successful site and market expansion/rationalization strategies.

Data sources for MapScape.com(R) for Canada provided by MCDS include Canadian Mini Census, Canadian Growing Communities, Canadian Community Clusters, Canadian Household Spending Habits, and Canadian Daytime Activity.

"Other more limited systems currently available in Canada lack the flexibility of the Internet and deliver data and mapping as the only outcome," said Claude Menard, president of MCDS. "They don't have MapScape.com(R) for Canada's intelligence and breadth of data, which goes far beyond data to the development and management of media, marketing and advertising strategies."

About Tactician Corporation

Tactician Corporation, headquartered in Andover, Mass., provides maps that mean business for sales, marketing, and advertising decision support, available through desktop or Internet-based geo-marketing products and services. Tactician products are used by the world's largest corporations to improve sales productivity, more effectively allocate advertising expenditures, increase market share and optimize optimize - optimisation  marketing strategies. More information about Tactician Corporation or MapScape.com can be obtained by visiting the corporate Web site at www.tactician.com or www.mapscape.com

About MCDS

MCDS, based in Montreal, Quebec, is a geo-marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 and Canada's leading provider of affordable demographic, socio-economic, lifestyle, daytime activity, and household expenditure data. Founded in 1988, the company has completed over 500 geo-marketing projects, delivered to over 80 companies such as the National Bank of Canada This article is about a commercial bank. For Canada's central bank, see Bank of Canada.

National Bank of Canada (Banque Nationale du Canada) TSX: NA is the sixth largest bank in Canada, and so is one of the Big Six banks.
, Avon Canada, Bombardier, and Saks 5th Avenue. More information about MCDS can be obtained at www.mcds.ca
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 29, 2003
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