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Taco Bell and Major League Baseball Tempt Players to Score Free Tacos for America During 2004 World Series; Free Taco for Everyone in U.S. if Home Run Hits Target at Busch Stadium.

IRVINE, Calif. -- Which Boston Red Sox or St. Louis Cardinals Major League Baseball (MLB) player will hit the home run that feeds America? That will be the question on everyone's mind tomorrow night during Game Three of the 2004 World Series. Why? Because any home run that hits the Taco Bell target during the game will win everyone in the U.S. the opportunity to enjoy a free Crunchy Beef Taco, courtesy of Taco Bell(R), the official quick serve restaurant of Major League Baseball.

The target, measuring at 12' x 12', features a giant bull's eye with the words "Free Taco Here." It is located approximately 410 feet from home plate in left-center field -- a prime home run-hitting area known as Homers Landing. During the 2004 season, 170 home runs were hit at Busch Stadium, with nearly a quarter landing in the vicinity of the target area.

"With strong home run hitters from both the Boston Red Sox and the St. Louis Cardinals, nearly 300 million people just may have the opportunity to 'Think Outside the Bun(TM)' and win a free taco," said Greg Creed, chief marketing officer, Taco Bell Corp. "What could be more fitting than doing such a historic giveaway during a truly classic World Series."

If a home run hits the target, every person in the U.S. will have an opportunity to obtain a free Crunchy Beef Taco at participating Taco Bell(R) restaurants in the United States. Redemption will take place on Tuesday, November 9 from 3-6 p.m. (local time). Additional information and offer details will be made available to consumers on the Taco Bell Web site, www.tacobell.com, and in media materials should the target get hit.

Through the first two rounds of the 2004 Major League Baseball postseason, the Red Sox and Cardinals have posted a combined 32 home runs.

In June, Major League Baseball Properties and Taco Bell announced a three-year sponsorship agreement making Taco Bell the "Official Quick Service Restaurant" of Major League Baseball. As part of the agreement, Taco Bell has exclusive category rights as well as on-site signage and advertising opportunities during MLB Jewel Events, including the All-Star Game and World Series. During the 2004 All-Star Game, Taco Bell launched its sponsorship by hosting a contest in which a fan could win up to one million dollars by throwing five balls through a 24-inch cutout in under 30 seconds. A fan accomplished this task and won the million-dollar prize.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell(R) serves more than 35 million consumers each week in more than 6,500 restaurants in the U.S. "Think Outside the Bun(TM)" and visit www.tacobell.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 25, 2004
Words:478
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