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Taco Bell(R) Tests MasterCard(R) PayPass(TM) Contactless Payment Option.


National Quick Serve Restaurant Chain Joins Growing List of Merchants Accepting PayPass "Tap & Go[TM]"Contactless Payment Contactless payment systems are credit cards, key fobs, or other devices which use RFID for making secure payments. The built in chip and antenna enable consumers to wave their card or fob over a reader at the point of sale.  Technology

PURCHASE, N.Y. -- MasterCard Worldwide and Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets.  announced today that they are testing MasterCard([R]) PayPass([TM]), an innovative contactless payment solution, with the intent to launch at all 1,300 company owned restaurants and additional participating franchise locations nationwide. Taco Bell is the nation's leading Mexican-style quick service restaurant chain, making it the perfect setting for this quick and easy payment option. PayPass will be accepted at both dine-in and drive-thru locations. Approximately 100 Taco Bell stores will begin accepting MasterCard PayPass in the fourth quarter of 2007, with additional stores added throughout 2008, pending a successful test.

"As a quick service restaurant we understand the importance of our customers' time, and accepting MasterCard PayPass provides an obvious benefit to them," said Greg Creed, President, Taco Bell Corp. "PayPass gives Taco Bell customers the opportunity to order their food, pay for it, grab it and run without having to search for cash."

With MasterCard PayPass, consumers no longer need to fumble for cash or hand their card to a cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution.
     2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in
 for purchases. Users simply tap their PayPass-enabled card or device on the PayPass reader and are on their way. Purchases under $25 will not require the customer to sign the receipt, further speeding up the transaction. In addition, Taco Bell will continue to accept traditional magnetic-stripe payment cards.

"Taco Bell's decision to accept MasterCard PayPass demonstrates its focus on improving the customer experience," said T.J. Sharkey, Group Head, National Accounts, U.S. Commerce Development, MasterCard Worldwide. "PayPass is revolutionizing the quick service industry by enabling customers to 'tap and go' when making purchases, keeping lines short and moving more customers through restaurants faster."

About MasterCard PayPass

MasterCard PayPass is ideal for traditional cash-heavy environments where speed is essential, and has led the way in bringing contactless technology to consumer categories such as quick serve restaurants, drug stores, gas stations, vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. , convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , sports arenas, movie theaters, transit systems and parking garages. There are currently nearly 13 million PayPass cards and devices in the market, and PayPass is currently accepted globally at 46,000 merchant locations, including participating 7-Eleven, CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. , Regal Entertainment Group theaters and many others. PayPass is also accepted at numerous football and baseball stadiums. For more information about MasterCard PayPass and a full list of participating merchants, visit www.mastercard.com/paypass.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to financial institution customers and merchants. Through its family of brands, including MasterCard[R], Maestro (1) (Maestro NT) An earlier name for scheduling software for Windows NT from Tivoli Systems, Inc. When IBM acquired Tivoli in 1996, the program was renamed IBM Tivoli Workload Scheduler. [R] and Cirrus[R], MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates or licenses A&W (excluding Canada), KFC, Long John Silver's, Pizza Hut, and Taco Bell restaurants worldwide. Based in Louisville, Kentucky, it is the world's largest quick-service (a.k.a. , Inc., (NYSE NYSE

See: New York Stock Exchange
: YUM), is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in nearly 5,800 restaurants in the U.S.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 15, 2007
Words:549
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