TVbytheNumbers.Com Launches With Panel Interview on Internet Video Metrics.Online Destination for Television Metrics and Analysis Now Available SAN FRANCISO -- TVbytheNumbers.com, your home for all the numbers about television launches today with a "virtual" panel on Internet Video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. Metrics consisting of respected Internet leaders and representatives from the measurement companies that play a critical role in the measurement of television and video audiences. The Internet Video Metrics panel is live and available today at www.TVbytheNumbers.com. Featured industry leaders include: * Ted Leonsis (Vice Chairman Emeritus, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) * Mark Cuban Mark Cuban (born July 31, 1958 in Pittsburgh, Pennsylvania)[1] is an American billionaire entrepreneur.[2] He is the owner of the Dallas Mavericks, an NBA franchise[3] and Chairman of HDNet, an HDTV cable network. (President and co-founder HDNet/HDNet Movies) * Dave Thomas (President, Nielsen Media Client Services) * Gian Fulgoni (Chairman, comScore) * Konrad Feldman (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Quantcast) TVbytheNumbers.com, founded by Internet veterans Bill Gorman and Robert Seidman, provides television industry professionals, enthusiasts and 'stats addicts' with TV ratings, overnights and trend analysis of today's most popular programs. Designed to be the de-facto daily information destination for people interested in the data that drives the television industry, TVbytheNumbers.com also features insight into key metrics on time-shifting, website traffic, video streaming See streaming video and video stream. , advertising and business. "There's a lot of useful information on the television audience available, and yet the demand for topline industry intelligence grows. Our aim is to fill that void by centralizing cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. the available data and providing thoughtful and timely visual analysis of the numbers, news and issues that drive the industry," said Gorman, a co-founder of AOL International and former "Mayor" of AOL's Digital City San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . "We hope to make the wealth of audience data easier to understand through both analysis and useful charting techniques," said Seidman, who is a well regarded Internet analyst and newsletter author, chronicling the online world from its pre-web days to mass adoption. Site Debuts with Panel of Industry Luminaries Discussing Online Video The Internet Video Metrics panel focuses on many of the issues that will dominate measurement of online video content. "There will be challenges with metrics due to the current lack of technology and advertising standards, but there is also tremendous opportunity as the advertising market for it is expected to grow to $4.3 billion in less than five years," said Seidman. "Measurement of any new medium is difficult, but it is especially so in a hyper-growth market like internet video. Internet video has a variety of challenges when it comes to measurement, the biggest of which is measuring the relative value of one video over another," said Ted Leonsis, Vice-Chairman Emeritus, AOL and owner of the Washington Capitals The Washington Capitals are a professional ice hockey team based in Washington, D.C.. They are members of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). NHL NHL Non-Hodgkin's lymphoma, see there franchise. "Reach and user-engagement are going to be the most important metrics for Internet video. When a new video suddenly gets popular - as did Funny or Die's 'The Landlord' - it becomes a very valuable commodity," said Konrad Feldman, co-founder and CEO, Quantcast. "But real-time speed and resolution are required if advertisers and publishers are to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. such transient opportunity. At Quantcast, we have started supporting all of these measures for video content producers, free of charge." The panel - along with the site's rich data resources and breaking analysis of real-time trends - is available today at www.TVbytheNumbers.com About TVbytheNumbers.Com TVbytheNumbers.com seeks to become the premier go-to destination for all the numbers of television. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion