TV series.

BEST OF THE BEST AWARD

ABAMN 2004 AD Awards Contest

All of Us, for Each of You

Institution: Emprise Bank, Wichita, Kan.

Assets: $850 million; 29 locations

Agency: Quillen Elsea Marketing, Wichita, Kan.

This campaign was launched to introduce customers to the bank's new tag line, "All of Us, for Each of You." The goal was to demonstrate that the bank did not stop at the commercial loan officer, the personal banker or the teller, but rather, the institution was made up of a team of associates working together to create an experience that exceeds customer expectations.

The campaign was launched in September 2003 and has continued to run periodically since then.