TV on the rise in the Middle East.A neW report by TV Informa Telecoms & Media predicts a dramatic rise in TV penetration in the Middle East and North Africa (the so-called MENA MENA Middle East & North Africa MENA Middle East News Agency (Arabic Wikalat Al-Anbaa' Al-Sharq Al-'awsat) MENA Medium-Energy Neutral Atom MENA Mammalian Enabled MENA Mission Element Need Analysis region) in the next few years. The report foresees an increase in the current 56.2 percent multi-channel TV penetration rate (29.5 million homes) to a projected 67.7 percent penetration rate (41 million homes) by 2010. Currently, Qatar has the highest percentage of TV penetration in the region. Israel comes in a close second, but has a much higher rate of cable and satellite homes. In 2004, TV ad revenues were worth $1.9 billion across the region, with report author Adam Thomas (language) Thomas - A language compatible with the language Dylan(TM). Thomas is NOT Dylan(TM). The first public release of a translator to Scheme by Matt Birkholz, Jim Miller, and Ron Weiss, written at Digital Equipment Corporation's Cambridge Research Laboratory runs forecasting a growth of $3 billion in six years, mostly attributed to an expected 11.1 percent pay-TV penetration rate in Israel and Turkey, anticipated to account for 5.5 million pay-TV homes by 2010. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the report, the disparity dis·par·i·ty n. pl. dis·par·i·ties 1. The condition or fact of being unequal, as in age, rank, or degree; difference: "narrow the economic disparities among regions and industries" of wealth in the region is major factor inhibiting in·hib·it tr.v. in·hib·it·ed, in·hib·it·ing, in·hib·its 1. To hold back; restrain. See Synonyms at restrain. 2. To prohibit; forbid. 3. greater growth, with pay-TV operators catering mostly to affluent locals and the expatriate Expatriate An employee who is a U.S. citizen living and working in a foreign country. community. The report cites general trends toward market liberalization lib·er·al·ize v. lib·er·al·ized, lib·er·al·iz·ing, lib·er·al·iz·es v.tr. To make liberal or more liberal: "Our standards of private conduct have been greatly liberalized . . . , regional common languages and oil revenues in the region as providing the broadcast sector with increased TV penetration. Pay-TV Subscribers 2004 2005 2006 Israel 1,452 1,534 1,914 Turkey 2,139 2,322 3,554 Levant 168 178 237 Gulf States 589 613 787 North Africa 148 153 206 Total MENA 4,496 4,799 6,609 Top 5 tries in Terms of Multi-channel TV Penetration (2004) COUNTRY TV HH CABLE & SAT HOMES PENETRATION Qatar 99 95 96% Israel 1,729 1,640 94.9% Lebanon 850 780 91.8% Saudi Arabia 3,804 3,465 91.1% UAE 694 620 89.8% Source: Informa Telecoms & Media |
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