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TV Personality AJ Calloway Jumpstarts PepsiCo S.M.A.R.T. Program to Promote Active, Healthy Lifestyles.


PepsiCo Partners With KaBOOM! To Build Smart Spot Playground in Yonkers, NY with State Senator Noun 1. state senator - a member of a state senate
senator - a member of a senate
 Nick Spano
For the New York politician, see Nicholas Spano


Nick Spano (b. March 16, 1976, Los Angeles, California) is an American actor who is perhaps best known for his role as "Donnie Stevens" in the Disney Channel Original Series Even Stevens.
, County Legislator Andrea Stewart-Cousins Andrea Stewart-Cousins is a New York State Senator for the 35th district representing Yonkers, Pleasantville, Dobbs Ferry, Sleepy Hollow, Tarrytown, Elmsford, Irvington, Ardsley and Hastings-on-Hudson. She is a Democrat.  

YONKERS, N.Y. -- AJ Calloway is kicking off the Yonkers launch of the PepsiCo (NYSE NYSE

See: New York Stock Exchange
:PEP) S.M.A.R.T. program today to promote active, healthy lifestyles by building a new Smart Spot playground with the Charter School of Education Excellence ("CSEE CSEE Council for Spiritual and Ethical Education
CSEE Conference on Software Engineering Education
CSEE Central and Southeastern Europe
CSEE Corporate Systems Engineering Environment (USACE)
CSEE Common Software Engineering Environment
") at 260 Warburton Avenue to benefit Yonkers families. Under the leadership of KaBOOM!, a national non-profit that envisions a great place to play within walking distance of every child in America, the playground will be built by 200 volunteers from Frito-Lay, Pepsi, Gatorade and Quaker, Tropicana, CSEE and the local community.

New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 State Senator Nick Spano and Andrea Stewart-Cousins, Vice Chair of the Westchester County Board of Legislators The Westchester County Board of Legislators is the legislative, policy-making branch of Westchester County. The powers of the Board are enumerated in the County’s charter. A key power of the Board concerns finances: appropriating funds, approving the budget and levying taxes.  representing the 16th District, will also attend today's event.

Live S.M.A.R.T.

S.M.A.R.T. stands for five simple steps that encourage active living and better food choices:

* Start with a healthy breakfast

* Move more

* Add more fruits, vegetables and whole grains

* Remember to hydrate hydrate (hī`drāt), chemical compound that contains water. A common hydrate is the familiar blue vitriol, a crystalline form of cupric sulfate. Chemically, it is cupric sulfate pentahydrate, CuSO4·5H2O.  

* Try lower calorie or lower fat foods

"Staying healthy requires living an active lifestyle and making better nutritional choices, which is what we at PepsiCo are trying to demonstrate through our S.M.A.R.T. initiative," said Earnest McFadden, manager, Community Affairs for PepsiCo. "This Smart Spot playground enables kids and their parents to move more, one of the basic principles of the S.M.A.R.T. life."

Designed to be easy-to-remember, the S.M.A.R.T. steps are based on research by James O. Hill, Ph.D., a developer of the National Weight Control Registry The National Weight Control Registry is a United States register of people (18 years or older) who have lost at least 14 kg (30 lb) of weight and kept it off for at least one year.  and co-founder of America On the Move. The S.M.A.R.T. steps address both sides of the energy balance equation: managing the calories consumed through food and the calories burned from physical activity. Dr. Hill's research showed the people who were most successful in improving their health didn't make drastic changes. Instead, they did a few basic things that could be easily incorporated into their everyday lives. That is the basis of S.M.A.R.T.

"What I like about PepsiCo's S.M.A.R.T. steps is that they make a healthy lifestyle seem a lot more realistic and achievable for families," said Calloway, who appears as a host on the entertainment show, Extra.

"CSEE is committed to making health and nutrition awareness a priority for our children," said Eduardo LaGuerre, Board Chair of CSEE. "The opportunity PepsiCo and KaBOOM have provided our school to raise awareness about these important issues and to put theory into practice by giving our children a great play space will go far in improving the quality of life in our community."

The S.M.A.R.T. Lifestyle

S.M.A.R.T. is a comprehensive lifestyle program with a number of components including an industry-leading, national advertising campaign that promotes healthy lifestyles beyond products, a free mini-magazine called, Smart Spot Magazine and a comprehensive website in English and Spanish with tips, tools and resources at www.smartspot.com.

PepsiCo is also helping people make better food choices by putting the Smart Spot[TM] symbol on products that meet nutrition criteria based on authoritative statements from the U.S. Food and Drug Administration (FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
) and the National Academy of Sciences. The Smart Spot symbol appears on more than 250 PepsiCo products including Tropicana Pure Premium, Aquafina, Gatorade, Baked! Lays, Quaker Oatmeal and Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and , among many others.

Find Smart Spot Playgrounds Across the Country

PepsiCo and KaBOOM! will build 12 playgrounds by the end of 2006. The playgrounds will be located in Washington, D.C.; Dallas; Phoenix; San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. ; Chicago (2); Sacramento, Calif.; Little Rock, Ark.; Detroit; Yonkers, N.Y.; Long Beach, Calif. and Orlando.

"At KaBOOM!, we believe in the power of play to help kids grow stronger physically, socially and emotionally," said Darell Hammond, chief executive officer and co-founder of KaBOOM!. "That's why we're excited to partner with PepsiCo and build Smart Spot playgrounds in communities that want to move more, have fun and live healthier."

About PepsiCo

PepsiCo is one of the world's largest food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  companies with annual revenues of more than $32 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.

About KaBOOM!

Celebrating its ten year anniversary in 2006, KaBOOM! is a national nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . KaBOOM! also offers a variety of resources, including a web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, CA. For more information, visit www.kaboom.org.

About the Charter School of Educational Excellence

The Charter School of Educational Excellence ("CSEE") is the first public charter school to be approved in the Yonkers City school district. CSEE is a free public charter school open to all children through a random lottery admissions process. The school opened its doors in September 2005 and will serve approximately 325 students in grades K-5 during the 2006-2007 school year. CSEE offers an extended day, art, music and foreign language.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 13, 2006
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