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TV Authority Santa Monica Audio/Video Showroom Celebrates Grand Opening; Committed to Supporting Santa Monica Cultural Events, Retailer Welcomes City Officials for Traditional Ribbon-Cutting Ceremony.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- TV Authority Santa Monica Audio/Video Showroom celebrates their grand opening with a traditional Chamber of Commerce ribbon-cutting ceremony scheduled for Tuesday, July 11 at 5:00 pm. The 8,500 square foot retail space offers a wide selection of home technology products including HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Plasma and LCD TVs, home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  packages and world-class audio systems on display throughout the historic Santa Monica building surrounded by original, contemporary art from their own in-house ArtHouse Gallery. Open to the public six days a week, the TV Authority Audio/Video Showroom and the inside Loft area also plays host to a variety of events building a reputation for community support.

"Our notion was to stand out among consumer electronics retailers by the blending of elements to create an ambiance am·bi·ance also am·bi·ence  
n.
The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . .
 of comfort", said Jason Palmer, co-founder of TV Authority. "We have surpassed our original goal for creating a unique retail store that is known for our personal service. By creating an environment to thrill the senses with music, movies, lighting and a warm pallet of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 accented by original art, the showroom has also become a gathering place for artists, welcoming filmmakers, directors, animators and video artists to share their dreams", he said. TV Authority Santa Monica showroom is home to the Film Gallery, providing a year-round facility for a community of independent filmmakers to screen their projects through a series of festivals, invitation-only and open house events.

Beyond a full calendar of retail promotional events throughout the year, the showroom is set up as a permanent resource for affiliated partners with its TVASM Referral Partners Program(TM) for interior designers, architects and homebuilders to visit with their clients anytime by appointment and experience first hand the seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  of home entertainment solutions in a variety of vignettes. "Our discriminating customers demand both quality performance and exquisite craftsmanship from our product selections. We select products as much for their performance quality as for their design", said Aaron Gutin, National Director of Sales & Marketing for TV Authority.

TV Authority is a sponsoring partner of Teen Impact at Childrens Hospital Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  in support of teens with cancer and blood diseases and created the popular "Meet the Composer Meet the Composer is an American organization founded in 1974 by the composer John Duffy as a project of the New York State Council on the Arts. It seeks to assist composers in making a living through writing music by sponsoring commissioning, residency, education, and audience " series to raise money for the program. An intimate evening of Q&A with award-winning composers are hosted in the Loft and reach a full house attendance through close-circuit TV broadcast throughout the space. "As a retailer we aspire to aspire to
verb aim for, desire, pursue, hope for, long for, crave, seek out, wish for, dream about, yearn for, hunger for, hanker after, be eager for, set your heart on, set your sights on, be ambitious for
 exceed our clients' expectations with the magic of music, movies and art and that includes being an active part of our neighbors' cultural lives", Mr. Palmer said.

About TV Authority Santa Monica Audio/Video Showroom

TV Authority Santa Monica Audio/Video Showroom is the leading resource for sophisticated home entertainment solutions made simple. TV Authority carries a wide assortment of audio/video equipment including Plasma TVs, Rear Projection TVs, LCD Monitors, High Definition Tuners and Receivers, DVD Players, Premium Audio Systems, Home Theater, Whole-House Control Systems, Lighting Control and more. The highly trained and experienced sales staff selects and installs home entertainment solutions that exceed client expectations. The TV Authority Santa Monica Audio/Video Showroom houses the new ArtHouse Gallery @ TVA TVA: see Tennessee Valley Authority.  and is a one-stop resource for bringing the theater experience home.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 2006
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