TV ADS TO HIT MOVIE PIRACY SERIES OF PRIME-TIME SPOTS WILL AIR TONIGHT.Byline: Greg Hernandez Staff Writer In an unprecedented effort to thwart piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. on the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises movie industry is hitting the television airwaves airwaves Noun, pl Informal radio waves used in radio and television broadcasting tonight with a series of television commercials airing on more than 35 network and cable outlets. The 30-second antipiracy public service announcements will be broadcast during the first prime-time commercial break tonight, which has been donated by the television industry at the urging of the Motion Picture Association of America. The MPPA MPPA million passengers per annum MPPA Minnesota Pork Producers Association MPPA Most Probable Producing Ability (animal breeding) MPPA Michigan Public Power Agency MPPA Minnesota Professional Photographers Association , worried about an increase in its movies being swapped online by millions who haven't paid for them, is also launching a series of longer spots that will debut on Friday in movie theaters. MPPA President Jack Valenti said it is ``a testament to the urgency'' of the piracy threat that the campaign has garnered support from throughout the entertainment industry including movie studios, television networks, theater owners, well-known actors and behind-the-camera workers. ``Digital piracy stands to damage not only our industry but the countless diverse businesses that depend on copyright protection,'' Valenti said. ``As our campaign continues to expand, we will be reaching out to those industries to join us in our commitment to educating the public, which is a crucial component in solving this problem.'' The most recent high-profile example of movie piracy took place in June when a New Jersey man admitted in federal court that he showed a pirated pi·rate n. 1. a. One who robs at sea or plunders the land from the sea without commission from a sovereign nation. b. A ship used for this purpose. 2. One who preys on others; a plunderer. 3. digital copy of ``The Hulk'' on the Internet two weeks before the film's theatrical release. Other hits including ``Spider-Man'' and ``Finding Nemo'' have appeared online before being unveiled at multiplexes. The public service campaign was produced by 20th Century Fox, whose officials said it is incumbent upon the industry to teach people that copyright theft is not a victimless crime. ``We feel very strongly about the need to communicate that piracy has the power to cost real people real jobs and that illegally downloading movies is a blow to creativity, not corporate might,'' said Peter Chermin, chairman of the Fox Group. ``If we can get consumers to start thinking - even for 30 seconds - about the consequences of piracy, we will have made an impact.'' The movie trailers will debut in more than 5,000 theaters in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. this week including the AMC (Advanced Mezzanine Card) See AdvancedTCA. chain that has 3,127 of those theaters. ``We're very sympathetic with the goals of the program and have a history of cooperating with the MPPA and other kinds of antipiracy efforts,'' said AMC spokesman Rick King. ``We are very impressed with the breadth of the campaign.'' In addition to the public service announcements, the new Web site RespectCopyrights.org has been launched. It uses some of the movie industry's below-the-line workers including a set painter, a grip, a stuntman stunt·man n. A man who substitutes for a performer in scenes requiring physical daring or involving physical risk. stuntman n → especialista m stuntman , a makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces artist and a director animator to drive home the point that piracy threatens the livelihood of thousands of workers in the industry. The Web site also tells people that by illegally downloading films, they are opening their computers up to technical vulnerabilities and also cheating themselves by viewing films in inferior forms. Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com |
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