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TUESDAY MORNING'S RUGS: WIDE, DEEP AND PRICED RIGHT

DALLAS, Texas-When Tuesday Morning started carrying rugs, the category was fairly limited to specialty stores and department stores. The company is now the third-largest importer of rugs in the U.S., according to Jerry Smith, president of the 333 location network of deep discount stores.

According to Stella Kanable, vice president of home furnish

ings, rugs have been so successful that the company has opened rugs-only stores in San Antonio, Texas, and Kansas City, Mo., and is planning on establishing more. The rug departments do a "very healthy business," Kanable said, "growing at about 20 percent a year."

Most of the rugs are 6-by-9 or smaller with only a few 8-by-10s or larger. Wool rugs that are hand-tufted or hand- hooked make up about 60 percent of Tuesday Morning's rug business. Cotton hooks out of India are a growth category, Kanable said.

Tuesday Morning buys from importers including Momeni, Couristan, and Oriental Weavers, but also develops rugs directly out of Turkey, Egypt and India.

A visit to the Dallas flagship store two days before it opened for its third sales event of the year found stacks of rugs arranged end-to-end in the first aisle. Most of the patterns were traditional Persian and floral styles with a few transitional designs. Colorations, with one or two exceptions, were current and there were hand-hooked cotton products that would have fit easily at recent markets.

A 4-by-6, hand-tufted, hand-carved rug from India in acrylic was selling for $79.99; a runner carrying a Couristan label, machine tufted in polypropylene was priced at $149.99; a hand-tufted accent in acrylic from India retailed in a 24-by-36 for $29.99 and a 3-by-4, hand hooked in wool in Chin was marked $59.99. The rug special featured in the August flier was a group of machine woven polypropylenes from Egypt and Belgium on closeout for $199.99 for a 5-by-8.

On the other side of the store, adjacent to the towels and linens departments, shelves of cotton accents and bath mats offered a wide assortment. With supplier names including Newmark and Homemaker, hefty loop products, low pile, tone-on-tone styles and multicolor stripes and patterns were all available.

The second sales event, which ran from just before Mother's Day through the Fourth of July, "famous maker" Egyptian cotton bath mats were on closeout in a 18-by-22 for $14.99.
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Article Details
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Author:Herlihy, Janet
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Article
Geographic Code:1USA
Date:Aug 17, 1998
Words:392
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