TSR Wireless Launches Radio Campaign.

FORT LEE, N.J.--(BUSINESS WIRE)--Aug. 5, 1998--TSR Wireless LLC ("TSR Wireless"), the nation's 7th largest paging carrier and America's largest paging retailer, announced today the launch of their latest radio campaign entitled "Electronics-O-Rama."

The 60-second radio spot, produced by Beth Ravin and Tony Visconti, communicates the message that TSR Wireless specializes in wireless products and offers reliable service, a variety of quality products from Motorola, and knowledgeable sales people.

This message is conveyed to the listener by the "Electronics-O-Rama" salesgirl. In the opening, she welcomes a customer to "Electronics-O-Rama" and boasts about the "largest selection of electronics..." She then proceeds to have a comical exchange with the customer, who happens to be the owner of "Electronics-O-Rama," regarding two of his salespeople who went to TSR Wireless to buy pagers, cellular phones and accessories. The owner of "Electronics-O-Rama" cannot understand why his employees would go to TSR Wireless to purchase wireless products when "we sell that stuff HERE!" The salesgirl proceeds to explain that the two salespeople chose TSR Wireless because they need their wireless products "to work all the time."

"The campaign was designed to educate consumers that although pagers and cellular phones can be purchased in a variety of places, not every retailer has the expertise to provide satisfactory service. The "Electronics-O-Rama" spot tells consumers that the level of reliability and knowledge at TSR Wireless will far exceed that of any other experience they will have with other retailers selling wireless products," said Lynette Kucsma, Vice President of Marketing. The "Electronics-O-Rama" spot also has a ten second tag to allow for local deals and Grand Opening announcements.

The "Electronics-O-Rama" radio campaign will be broadcast in San Diego, Los Angeles, Phoenix, and Central Pennsylvania. It is scheduled to commence in mid August and run into the fourth quarter. The 60-second spot was produced by Beth Ravin and Tony Visconti, and will be executed by the TSR Wireless Advertising Group, the internal advertising agency at TSR Wireless.

Beth Ravin is a producer, percussionist, songwriter, composer and programmer. Ms. Ravin produces, writes and plays for records, jingles, soundtracks and various artists such as Ray Charles, Tommy Tune, Al Jarreau, Deborah Gibson, John Secada and many more. She has also played in the orchestra for over 20 Broadway shows, most currently "Ragtime" and "Grease." She is the First Vice President and Trustee of the New York Chapter of the Recording Academy (NARAS), recipient of Backstage Magazine's Outstanding Singer/Songwriter Award and the President's Award from the Songwriter's Guild of America.

Tony Visconti has been a record producer since 1967. He has produced projects for numerous artists including David Bowie, Moody Blues, U2, T-Rex, Sea Horses and Thin Lizzy, and has done orchestral arrangements for Paul McCartney, David Bowie, Sparks and many others. Tony is currently producing projects with Luscious Jackson and David Bowie, as well as doing orchestral arrangements for the upcoming Jean Claude Van Damme movie "Knockoff." Mr. Visconti is the President of the New York Chapter of the Recording Academy (NARAS).

TSR Wireless LLC ("TSR Wireless"), founded in 1974, is the largest privately owned paging company and the 7th largest paging carrier in the United States according to RCR Magazine. The Company has grown its subscriber base internally (without acquisition) at a 75% compound annual rate over the last five years and currently has about 2.2 million pagers in service.

Providing a full line of wireless products, TSR Wireless offers pagers, cellular and PCS phones, two-way radios, batteries and accessories to all distribution channels the Company services. TSR Wireless primarily operates through resellers, direct accounts, and company owned and operated retail stores. Frequent contact with TSR Wireless sales reps and the consultative relationship that is established with all customers makes TSR Wireless the carrier of choice and differentiates TSR Wireless from the competition.

With about 200 retail locations nationwide under the TSR Wireless name, TSR Wireless is considered America's largest paging retailer. The goal at TSR Wireless is to become a one-stop wireless communication shop for consumers.

   CONTACT: TSR Wireless LLC, Fort Lee
             Kristine Wolf, Manager of Corp. Communications
             201/947-5056 ext. 301