TRI Strategic Entertainment Ltd.and CCNMatthews: Sheila Copps Joins Weekend Radio Show As Host.

TORONTO -- Former Deputy Prime Minister Sheila Copps has joined "Weekends", a nationally syndicated talk radio program as host, with her first segment airing on Saturday March 19th, 2005. "Weekends" is currently heard across Canada on CFRB Toronto, CHML Hamilton, CJBK London, CJME Saskatoon, CKOM Regina, CJOB Winnipeg, CHQR Calgary and CKOV Kelowna.

"I have incredible respect for Sheila and what she has endured throughout her political career. In the past year, with her book and her foray into acting, Sheila has shown Canadians a different side of her personality that is refreshing and adventurous. She is a real example of "the never give up" attitude that Canadians are known for." said Bryan Woodruff, President and General Manager of TRI Strategic Entertainment Ltd., the shows creator and producer.

"First off, I have a love for radio" said Sheila "I also want to share what I have seen, learned and experienced in my life with the audience -- not politics -- but what I have really learned about living. Alright, maybe some politics too."

"Weekends" is also partnered with 50 Plus, Canada's premiere baby boomer magazine. "The show targets adults over the age of 40 and we deliver information on wine, investing, politics and lifestyle issues that are important to that age group, the same principles that 50 Plus delivers in its magazine" said Bryan Woodruff of their partnership on the program.

CCNMatthews also offers media support to the program."We believe in Canadian radio programming and that this show has the opportunity to createa national forum on issues that are not explored fully enough" stated Michael J. Nowlan, President and CEO of CCNMatthews.

About TRI Strategic Entertainment Ltd.

A leading executive production and programming company creating and syndicating various forms of programming in Canada. TRI Strategic Entertainment is also the owner of Canada's Business Network, a business news syndication group that produces, among other business programs, "The Fred Ketchen Report". CBN Broadcast Releases is also a division of TRI Strategic, offering enhanced corporate disclosure on radio and television. CBN Broadcast Releases currently holds the exclusive Canadian sales and marketing rights to Nielsen SIGMA,an encoding and verification service for broadcast video created by Nielsen Media Research in the United States.

Visit www.tristrategic.com for more information on all services.

About CCNMatthews

With offices across Canada and in the UK, CCNMatthews distributes news to the media and investment communities in Canada and around the world on behalf of our news-making clients.

In 2004, CCNMatthews distributed over 35,000 news releases, performed regulatory filings to both SEDAR and EDGAR systems, and arranged conference calls and web casts for thousands of satisfied clients. In fact, during 2004 we successfully served over 3,000 active clients, and distributed over 55% of the press releases issued by public companies in Canada.

CCNMatthews publishes the Matthews Media Directories, Canada's oldest and most comprehensive source of media contact data for the public relations industry. We also offer a web-based media contact database that offers our clients access to one of the most comprehensive global media contact systems through an innovative, intuitive interface.

Please visit www.ccnmatthews.com for information about the full array of news/media services available.