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TRAFFIC SAFETY NOW SURPASSES 1991 GOALS

 TRAFFIC SAFETY NOW SURPASSES 1991 GOALS
 DETROIT, Nov. 19 /PRNewswire/ -- Traffic Safety Now, Inc., one of


the nation's leading traffic-safety organizations, has exceeded its 1991 goals for promoting safety-belt use, according to Charles L. Spilman, president of the organization.
 Detroit-based Traffic Safety Now set goals of passing safety-belt- use laws in three additional states and increasing the national safety- belt-use rate from 49 percent to 52 percent during 1991.
 So far this year, safety-belt-use laws have been passed in four states -- Alabama, Arkansas, Delaware and Rhode Island. In addition, the national safety-belt-use rate has risen to 59 percent, according to a recent survey conducted by the National Highway Traffic Safety Administration (NHTSA).
 "Surpassing our 1991 goals is a testament to the concerted team effort that's been waged to reduce traffic fatalities," Spilman said. "Our organization, along with our many highway-safety allies, worked extremely hard to educate the public on the benefits of safety belts."
 Traffic Safety Now was established in 1984 by the domestic automobile manufacturers to educate motorists on the benefits of safety belts, and support the passage of safety-belt-use legislation. Traffic Safety Now was originally established as a four-year program but its many successes extended its life through September 1992.
 As part of its campaign to increase safety-belt awareness nationally during 1991, Traffic Safety Now surveyed teenagers across the country, to determine their attitudes toward safety belts. Fatality figures indicate teenagers are at more risk than any other motorists on American roads and highways, with one teen being killed in a traffic crash every two and one-half hours.
 "We wanted to get into the minds of teenagers to determine exactly what they think about safety belts," Spilman said. "The survey information has been released to other organizations and groups who can now develop their own programs for increasing teen belt use."
 In addition, Traffic Safety Now developed a "Take A Crash Course" educational package which includes 50 brochures, two posters and a nine- minute video. The materials provide easy-to-understand information about the proper use of safety belts, child-safety seats and automatic- restraint systems like air bags and passive-belt systems.
 "If we are to reach President Bush's goal of 70 percent safety-belt use by 1992, more educational materials must be made available," Spilman said. "We're hopeful the 'Take A Crash Course' package will significantly heighten awareness of the lifesaving combination of safety belts and air bags."
 Also, in response to reports of lower safety-belt use among ethnic- minority groups, Traffic Safety Now continued to target minority motorists in 1991 by implementing safety-belt awareness programs in predominantly African-American and Hispanic communities. Through these efforts, the organization worked closely with the NAACP and the National Hispanic Chamber of Commerce.
 Participants in Traffic Safety Now include American Honda Motor Co., Inc., Chrysler Motors Corporation, Ford Motor Company, General Motors Corporation, the National Automobile Dealers Association, the Automotive Occupant Restraints Council and the Motor Vehicle Manufacturers Association of the United States, Inc.
 -0- 11/19/91
 /CONTACT: Charles L. Spilman, president of Traffic Safety Now, 313-872-0796; or John Bailey of Casey Communications Management, Inc., 313-423-4600, for Traffic Safety Now, Inc./ CO: Traffic Safety Now, Inc. ST: Michigan IN: AUT SU: SM -- DE017 -- 4880 11/19/91 10:48 EST
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Publication:PR Newswire
Date:Nov 19, 1991
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