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TRADITIONAL WOOD-CASED PENCILS: AN ENVIRONMENTALLY SOUND CHOICE FOR BACK-TO-SCHOOL

 TRADITIONAL WOOD-CASED PENCILS:
 AN ENVIRONMENTALLY SOUND CHOICE FOR BACK-TO-SCHOOL
 STOCKTON, Calif., Aug. 6 /PRNewswire/ -- With so many conflicting environmental claims being made about back-to-school products this fall, parents should know that the traditional, incense-cedar wood- cased pencil remains a sound choice for their environmentally conscious children.
 "The number of environmental claims made about school products has multiplied greatly this year, as many marketers are capitalizing on the environmental awareness of today's youth. This trend has even extended to writing instruments, where environmentally friendly terms are now being used to sell pens, mechanical pencils and pencils made from synthetic materials," said Jean Fakundiny, executive director of the Incense Cedar Institute.
 "The classic wood-cased pencil, made from incense-cedar, has always been an environmentally sound product," she said.
 Incense-cedar trees are grown on a sustained-yield basis in California and Oregon. In fact, a recent survey by the U.S. Forest Service showed a 25 percent net increase in incense-cedar volume on national forest land in the 1963-1987 period.
 In addition to supporting a renewable resource, providing wildlife habitat and absorbing carbon dioxide, these forests also provide jobs for thousands of American workers.
 "Wood is good. It is one essential raw material that is renewable," Fakundiny said.
 To make sure they are buying traditional wood-cased pencils made from incense-cedar, consumers should look for brands which are clearly labelled "made from 100 percent cedar," or "made from sustained-yield wood" or "contains no tropical rainforest wood." The fresh, forest-like scent of cedar is also a distinct identifier.
 Traditional incense-cedar pencils offer the highest quality in terms of strength, sharpening and general performance. Pencils for draftsmen and artists, who demand the highest quality, have always been made from incense-cedar and not synthetics, she said.
 Fakundiny noted that on July 29, the Federal Trade Commission issued guidelines on environmental claims in advertising and product labelling. "These guidelines were long overdue and should help parents evaluate environmental claims for school products, some of which are overstated or conflicting," she said.
 The Incense Cedar Institute, based in Stockton, is a trade association of companies that manufacture products from incense- cedar, including interior paneling, exterior siding, frames, molding and pencil slats.
 -0- 8/6/92
 /CONTACT: Jean Fakundiny of the Incense Cedar Institute, 209-957-2535, or Bob Ochsner of Hill & Knowlton, 213-937-7460, for the Incense Cedar Institute/ CO: Incense Cedar Institute ST: California IN: PAP SU:


BP-AL -- LAFNS1 -- 7376 08/06/92 07:32 EDT
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Publication:PR Newswire
Date:Aug 6, 1992
Words:403
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