TRACY RAFTER NAMED DAILY NEWS PUBLISHER.Byline: Daily News WOODLAND HILLS - Tracy Rafter, a former publisher who has been the top advertising executive of the Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. , was named publisher and chief executive officer of the Daily News on Monday. The appointment, effective immediately, was announced by John Schueler who had been the publisher until being promoted last week to president and chief executive officer of LANG, which includes the Daily News. Schueler now oversees LANG's eight daily newspapers in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, and LANG's centralized functions. Since May 2001, Rafter has been LANG's senior vice president for advertising and marketing. ``Tracy is a natural fit for the top role at the Daily News,'' said Schueler. ``Her extensive and varied experience makes her uniquely suited to this important leadership position. In her new role, Tracy will be focused on better serving our readers and advertisers through an innovative and creative management and employee team.'' Rafter said, ``I have come to love the Valley and this newspaper. I am thrilled to take the lead and continue to push the boundaries in today's information age to provide readers and advertisers the best newspaper and best online experience in the Valley region.'' Rafter began her 22-year newspaper career in advertising sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a in Idaho. She next was general manager of 15 twice-weekly newspapers in suburban St. Louis. She became publisher at a suburban Pennsylvania newspaper group, and next went to New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , where she served first as publisher of The Times in Pawtucket, R.I., followed by being group publisher of the Taunton Daily Gazette
The Taunton Daily Gazette (and Taunton Sunday Gazette) is a daily newspaper founded in 1848. and The Herald News The Herald News is a newspaper published by North Jersey Media Group, which also publishes its sister paper The Record. The paper is published in West Paterson, and focuses on the Passaic County, New Jersey area. in Fall River, Mass. She then went on to purchase a group of weeklies in Oregon and Washington prior to joining LANG in 2001. Rafter, 39, is a resident of Sherman Oaks. In addition to the Daily News, LANG newspapers include the Press-Telegram in Long Beach, the Pasadena Star-News, the Whittier Daily News, the San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. Tribune, the Inland Valley Daily Bulletin in Ontario, The Sun in San Bernardino and the Redlands Daily Facts. LANG is a part of MediaNews Group of Denver, the nation's seventh-largest newspaper group. CAPTION(S): photo Photo: (color) RAFTER |
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