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TOYOTA REORGANIZES EXTERNAL AFFAIRS DEPARTMENT

 TORRANCE, Calif., April 15 /PRNewswire/ -- A reorganization and several key management changes in Toyota's External Affairs operations were announced today.
 Effective immediately, Jim Olson, group vice president of External Affairs for Toyota Motor Sales (TMS)-USA, has been assigned the additional responsibility of senior vice president at Toyota Motor Corporate Services of North America (TMCS).
 Olson will retain his responsibilities at TMS (Government Affairs, Public Relations, Community Relations, Video Communications and Motorsports) concurrent with this new position at TMCS. Within TMCS he will oversee all functions of the External Affairs group, including corporate advertising and investor relations, focusing on the smooth integration of activity among TMCS and TMS external affairs.
 TMCS President Kunio Shimazu said, "I strongly believe that this new alliance will be very beneficial to Toyota in North America. We are pleased to have someone of Jim's abilities and experience added to our organization."
 Also effective immediately, Douglas Smith, formerly corporate manager of Toyota's Washington office, is promoted to vice president of Government Affairs with no change in duties.
 Two new departments also will be created in External Affairs. The first, called Corporate Communications and Philanthropy, will combine the media relations, communication planning and philanthropic functions at TMS. Robert Wade, formerly national manager of Industry Affairs in Toyota's Washington office, was promoted to corporate manager and placed in charge of the new department. Reporting to him will be National Manager of Communications Planning Michael Rouse, formerly national manager of Long Range Planning on the TMS Strategic Planning staff, and National Manager of Corporate Philanthropy Bill Pauli. Wade will be succeeded by State Government Affairs Manager Earl Quist, whose replacement will be named later.
 The second new department, called Dealer and Associate Communications, will combine the TMS video operations and the TMS publications departments -- both of which communicate with Toyota's U.S. dealers and employees -- under the direction of National Manager Gloria Jahn.
 Smith, Wade and Jahn report to Olson.
 All organizational changes will be effective May 1.
 -0- 4/15/93
 /CONTACT: Tim Andree of Toyota Motor Corporate Services of North America, 212-644-4872; or Mindy Geller of Toyota Motor Sales U.S.A., 310-618-5204/


CO: Toyota Motor Sales U.S.A. Inc.; Toyota Motor Corporate Services
 of North America ST: California IN: AUT SU: PER


JL-JB -- LA017 -- 6387 04/15/93 15:26 EDT
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Date:Apr 15, 1993
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