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TOWN LEADERS CALL ON PARENTS IN HEARTLAND COMMUNITY TO MAKE NEW YEAR'S RESOLUTION TO QUIT SMOKING FOR CHILDREN'S SAKE

 MT. CARMEL, Ill., Dec. 29 /PRNewswire/ -- Community leaders in this small mid-western town today issued a call to action for all local smoking parents to make a New Year's resolution to stop smoking for the sake of their children. Led by noted medical author and fitness expert Edward A. Taub, M.D., municipality leaders today proclaimed Jan. 1, 1993 "Stop Smoking and Save the Children Day" in the hope of encouraging smoking parents to quit by participating in The Save Our Children Program and improve the health and welfare of their children. The Save Our Children Program is supported by Lederle Laboratories (Wayne, N.J.), which will provide ProStep(TM) nicotine transdermal system therapy free of charge to program participants.
 Approximately 100 sets of parents who pledge to quit smoking will be able to enroll in The Save Our Children Program. By quitting smoking, parents not only improve their own health but also create a healthier home environment for their children. Research shows that second-hand smoke kills more than 50,000 non-smokers a year in the United States. According to a Harris survey released earlier this year, children and adults generally agree (65 percent and 76 percent, respectively) that if children see their parents smoking, they will think it is acceptable for them to smoke as well.
 "Information and statistics such as these powerfully convey the type of health risks faced by children of smokers, and the critical need to prevent these children from becoming smokers themselves," said Dr. Taub, former associate clinical professor, University of California Medical School at Irvine, chairman of the American Wellness Association and well-known author of the book "Prescription For Life" and the forward to the book "Fit for Life." "The citizens of Mt. Carmel and Lederle Laboratories recognize that this program will help ensure healthier, brighter futures for the children of Mt. Carmel, as well as improve the lives of their parents."
 The Save Our Children Program will be administered by the Tri-State Wellness Medicine Institute, which is a community resource of the Wabash General Hospital in Mt. Carmel.
 "One of the ongoing objectives of Wabash General Hospital and the Wellness Institute is to improve the health and overall quality of life of the residents of Mt. Carmel," said Roger Holloway, hospital administrator, Wabash General Hospital. "Providing citizens with the opportunity to participate in The Save Our Children Program is our latest effort to meet this important objective."
 In addition to providing parents who enroll in The Save Our Children Program with free ProStep nicotine transdermal system therapy, an aid to a comprehensive smoking cessation program, Lederle will also make available the ProStep Support Hotline, which provides live, one-on-one advice, encouragement and motivation by trained smoking cessation specialists via a convenient toll-free support hotline.
 "Lederle's commitment to preventive medicine, particularly smoking cessation, is admirable," said Dr. Taub. "Their generous donation to The Save Our Children Program and their interest in the health and well-being of the American public, particularly children, has made this program possible."
 "It is Lederle's hope that programs such as these encourage parents to take a proactive approach to improving not only their quality of life but also their children's quality of life by quitting smoking," said Linda Wase, M.D., vice president of scientific affairs and medical director of Lederle. "We feel it is our responsibility to go beyond simply providing Americans with quality pharmaceuticals, and provide information and services that empower them to prevent illness in the first place."
 The Save Our Children Program is the most recent example of Lederle's ongoing commitment to supporting and improving the health and well-being of American families by encouraging them to lead smoke-free lives. Earlier this year, Lederle launched The ProStep Family Project across the U.S. to offer unparalleled support services to encourage adults to quit smoking and a major educational initiative to help ensure that children never start.
 As part of its commitment to help families become smoke-free, Lederle in 1992 became the first national corporate sponsor of the Smoke-Free Class of 2000, a 12-year education and awareness campaign for school children developed by the American Cancer Society, American Heart Association and American Lung Association.
 -0- 12/29/92
 /CONTACT: Edward Taub, M.D., 618-263-3545/


CO: Lederle Laboratories ST: Illinois, New Jersey IN: HEA SU:

TS-PS -- NY008 -- 0341 12/29/92 13:00 EST
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