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TORCO Racing Fuels Changes Name to eRaceFuels in Connection with Worldwide Expansion; Evan Knoll Announces the Formation of eRaceFuels, Inc.


DECATUR, Mich. -- Mention the name TORCO Racing Fuels, Inc. and any racer racer, name for several related swift, slender snakes, especially those of the genus Coluber. All of the racers are nonpoisonous, nonconstricting, day-active snakes. The black racer, C. , sanctioning body, manufacturer or even the most casual race fan will pay attention.

That's because since 1995 TORCO Racing Fuels, Inc. has established itself as the industry leader in high quality race fuels coast to coast.

This week, Evan Knoll President of TORCO Racing Fuels, Inc. announced several new business initiatives designed to diversify and grow the already booming race fuel giant. One of those initiatives was the formation of eRaceFuels, Inc. Knoll said, "While the TORCO Race Fuels, Inc. name has served us well over the last 10 years our marketing consultants believe that a name more easily identifiable with our product and mission would serve us better, thus the formation of eRaceFuels, Inc."

Knoll intends to leverage the robust internet market to grow eRaceFuels, Inc. into an international giant. eRaceFuels, Inc. will hit the ecommerce market using a high octane oc·tane  
n.
1. Any of various isomeric paraffin hydrocarbons with the formula C8H18, found in petroleum and used as a fuel and solvent.

2. An octane number.
 marketing program. Marketed under the eRaceFuels, Inc. umbrella will be all of the TORCO Race Fuels, Inc. existing fuels and products including, Mach Series Racing Fuels, Custom Blended Fuels and Additives, Knoll Gas Motorsports, Knoll Gas and Energy, Pro Nitro Nitromethane ni·tro·meth·ane  
n.
A colorless, oily liquid, CH3NO2, used in making dyes and resins, in organic synthesis, as a fuel in race car engines, and as a rocket propellant.
 and Knoll's newest brainchild SKULL GEAR a custom clothing and apparel line.

The SKULL GEAR apparel line was launched last March when Knoll sponsored NHRA/AMS Pro Modified Pro Modified, also known as Pro Mod, is a class or division in the sport of drag racing which began in the IHRA sanctioning body. Overview
This division has specific rules about engines, components, bodies, etc.
 World Champion Mike Ashley Mike Ashley could refer to:
  • Mike Ashley (radio presenter), a British radio on Heart 106.2
  • Mike Ashley (businessman) - English billionaire owner of various sports-related shop chains and brands.
 in a multi-year deal. Later on Knoll inked a deal with Ashley to introduce a Skull Gear Funny car to debut at this year's US Nationals in Indianapolis, added a Pro Stock car driven by superstar Dave Connelly and a Top Fuel car driven by Melanie Troxel. Licensing agreements are currently underway for SKULL GEAR to be sold in stores worldwide.

On the drawing board are plans to foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the commercial real estate market, open Mach Series gas stations with convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  owned and operated by eRaceFuels, Inc. and an eRaceFuels, Inc. Street and Strip oil product line.

Evan Knoll available for interview and for more information on eRaceFuels, Inc., contact marketing agent Matthew Brammer of Active Marketing at: (623) 879-4290 or e-mail Matthew at: mbrammer@activemarketing.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 20, 2005
Words:356
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