TOPCLiCK appoints IP EQUITY to assist with Internet Investor Relations.

VANCOUVER, British Columbia--(BUSINESS WIRE)--July 16, 1999--

TOPCLiCK International Inc. (OTC BB: TOCK) today announced that it has appointed IP Equity to deliver an on-line communications program targeted at Internet investors. This relationship should result in improved shareholder communication and increased exposure of TOPCLiCK within the on-line investment community.

IP EQUITY publishes the well-regarded Internet Investment Opinion site, Internet Stock News (ISN). Internet Stock News will make weekly progress reports on TOPCLiCK to its on-line Investor Network. Currently the company provides investment opinion on CMGI (NASDAQ: CMGI), DoubleClick (NASDAQ: DCLK), @HOME (NASDAQ: ATHM), Starnet Communications (OTC BB: SNMM) and others. The companies "Ones to Watch" group is up over 200 percent year-to-date.

"We are pleased to be working with IP Equity. They are the best firm we found to work exclusively with emerging-growth Internet companies and which is able to target the majority of their audience directly over the Internet. With a commitment to communicate our corporate goals within the investment community, we will also look to secure the services of an established off-line Investor Relations firm to compliment our relationship with IP Equity," said Topclick International President and Chief Executive Officer, Chris Lewis.

About Internet Stock News:

Internet Stock News (ISN) is one of the most well-known and widely read free Internet investment publications with over 80,000 readers worldwide. ISN provides items such as Free Real Time Quotes, Independent Analysis & Commentary about Internet Stocks, and Access to Internet Initial Public Offerings at http://www.internetstocknews.com. Internet Stock News is published by IP Equity Inc., an Internet-targeted investment firm.

About IP Equity:

IP Equity, Inc. (http://www.ipequity.com) is a leading Internet-targeted investment firm for companies that derive the majority of their revenues from the Internet or Internet-related products and services. IP Equity, Inc. only accepts clients interested in becoming leaders within their Internet sector. IP Equity clients include Information-Highway.com, Inc., mPhase Technologies, Inc., and Starnet Communications International, Inc.

About TOPCLiCK:

TOPCLiCK (www.topclick.com) provides Internet customers with a fast, simple one-stop information search interface to the Top Internet Information Directories, Search Engines and Meta-Search Engines. TOPCliCK's features include "central keyword searching". This feature provides one-stop keyword searching across the Top Portal sites including Yahoo! (NASDAQ:YHOO), Excite (NASDAQ:XCIT), Lycos (NASDAQ:LCOS), GoTo.com, Go Network, Ask Jeeves, Dogpile, Northern Light, Looksmart, Infoseek (NASDAQ:SEEK), Snap!, Webcrawler, AOL Netfind (NASDAQ:AOL), HotBot and Alta Vista. Collectively, these Brands account for a large percentage of the search traffic on the Internet today.

The site also features Top Internet Brands across thousands of information subjects, organized into 51 easy-to-use information categories. TOPCLiCK currently houses over 8000 Top Sites and plans to grow to 50,000 top sites over the next 7 months.

On behalf of the Board of Directors

Chris Lewis, President and CEO, TOPCLiCK International Inc.

'Safe Harbor' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.