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TOP MUSIC MAGAZINES REPORT WHAT'S HOT & WHAT'S NOT IN DIGITAL PIANOS; YAMAHA CLAVINOVA DIGITAL PIANO WINS AWARDS PLUS MANY HIGH MARKS

 BUENA PARK, Calif., Nov. 4 /PRNewswire/ -- If you are one of the millions of Americans who have become a part of the electronic musical instruments boom -- $92 million worth of them were sold in 1992 alone, according to the American Music Conference, which compiles statistics for the musical instruments industry -- then you may have been in the market for a digital piano. However, the proliferation of keyboards and related accessories, along with the overwhelming array of options, sounds, and prices offered on seemingly endless models, can be daunting. And, especially for newcomers, the digital piano has evolved so dramatically since its debut ten years ago, the decision can be even more imposing. The digital piano is now a versatile entertainment center which records, plays, teaches and computes.
 To guide the consumer through this brave new world of music, KEYBOARD magazine, the leading publication for serious electronic music enthusiasts, just completed its Third Annual Digital Piano Shootout. The results, to be published in the December issue due to hit newsstands mid-November, clarify the choices. The Shootout compared digital piano products from nine major manufacturers for touch and tone, traditionally two tough categories for the keyboards, as they are judged against the benchmark touch and tone of the revered acoustic grand pianos. The Clavinova keyboard by Yamaha, the world's largest musical instrument manufacturer, was singled out as "tops" delivering "great piano sound and believable feel." The magazine also noted that Yamaha was one of the few that provided a less expensive instrument, rather than a flagship model, for the test.
 The versatility of the state-of-the-art digital piano, combined with its musical virtuosity, as confirmed by the top musicmakers and listeners in the business, explain why digital piano sales have soared to approximately $100 million annually since 1988. Other popular features include its compact size and light weight -- it fits smaller spaces perfectly and is extremely mobile. It also will never need to be tuned; it can be totally quiet when used with headsets, and some even have built-in teaching capabilities.
 In a separate poll of dealers conducted by Musical Merchandise Review, a leading trade publication for the musical instruments industry nationwide, the Yamaha Clavinova digital piano was also voted winner of the 1993 Dealers Choice Award, "Keyboard of the Year." Results of the poll will be published in the December '93 issue.
 -0- 11/4/93
 /NOTE TO EDITORS: For additional reference material on digital pianos, please note that the 1994 Electronic Musician's Digital Piano Buyer's Guide has just been released and is now available at newsstands, bookstores and piano dealers throughout the U.S./
 /CONTACT: Peter Giles or Marti DeMoss, of Giles Communications, 914-241-9112/


CO: Yamaha ST: California IN: ENT SU:

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Date:Nov 4, 1993
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