TOM Online Selects Mobile Scope mMAP Solution to Promote Wireless Content; mMAP Provides Over the Air Customisable Skins, Content Catalogue Management, Community Initiatives & Demo Functionality.BORDEAUX, France -- Mobile Scope, a division of the In-Fusio Group, today announced that China's leading wireless Internet company, TOM Online Inc., has selected its mobile Media Access Portal (mMAP) solution to be part of the strategy of its wireless content offering to drive traffic and customer loyalty. Comprising of a downloadable over-the-air (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ) Java application A Java program that is run stand alone. The Java Virtual Machine in the client or server is interpreting the instructions. Contrast with Java applet. See servlet. and a server-side management solution, mMAP enables TOM Online to distribute an on device portal (ODP ODP - Open Distributed Processing ) which offers multimedia content, competitions, surveys and polls, updates, news and demos to its customers. With complete customer presentation and management functionality mMAP is not only a new channel to promote games and wireless content, it also enables operators and content providers to engage and interact with their customers. As a result, traffic and customer loyalty are significantly increased. Liu Binghai, TOM Online Vice President and General Manager for Wireless Application Division, said: "Through the mMAP solution, TOM Online is consolidating its leadership in the wireless internet industry in China by providing a brand new channel for wireless content. I believe, with Mobile Scope's mMAP solution, TOM Online can better understand our customer's behaviour, which in turn will help promote the growth of our entertainment services." Mingjie Guan guan: see curassow. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. China, Mobile Scope, commented: "Key to the proposition of mMAP is the ease with which TOM Online can quickly and easily add channels to its existing services. mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones (games, ring tones, wallpapers, news, competitions, videos and music etc.). It offers numerous opportunities to generate new revenues streams and develop an unparalleled understanding of consumer behaviour. We are delighted to be working together with TOM Online to excite their customers." Key features of Mobile Scope's mMAP include: --Eye catching and user-friendly custom skins to ignite the end-user experience --Promotion of new services with content demos --Conduct contests, surveys and polls --Automatically push updates and news --Manage 'client-side' content remotely and update OTA --Assign access rights --Possibility to adapt to any new MIDP (Mobile Information Device Profile) A programming interface (API) for cellphones and pagers for the Java 2 Platform, Micro Edition (J2ME). It provides support for a graphical interface, networking and storage of persistent data for "MID Profile" applications, 2.0 (Java) handset --Turn content into an advertising channel with mobile coupons and banners About TOM Online Inc. TOM Online Inc. (Nasdaq:TOMO)(Hong Kong GEM:8282) is a leading wireless Internet company in China providing value-added multimedia products and services. A premier online brand in China targeting the young and trendy demographics, the company's primary business activities include wireless value-added services and online advertising. The company offers an array of services such as SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , wireless IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. (interactive voice response) services, content channels, search and classified information, and free and fee-based advanced email. As at March 31, 2006, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless Internet segment. About Mobile Scope Mobile Scope is one of the world's largest providers of complete turnkey gaming services for mobile operators. It offers gaming platform, content and player community management effectively increasing revenues and customer loyalty. Mobile Scope provides products and added value services with revenue boosters such as EGE EGE European Group on Ethics (in Science and New Technologies) EGE Enhanced Greenhouse Effect EGE Vail/Eagle, CO, USA - Eagle County Regional (Airport Code) EGE Economic Globalization and the Environment , mMAP and player community management. The games channel management services currently reach more than 19 million mobile subscribers worldwide, account for 27 million games downloads and more than 206 million Premium SMS sent from those games. For more information, please visit www.mobilescope.com. Mobile Scope is a wholly owned division of IN-FUSIO Group, a leading international mobile entertainment company with its head office in Bordeaux, France. IN-FUSIO Group also has offices in Los Angeles, Dusseldorf, Chicago, London and Shanghai. |
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