TNS Media Intelligence Reports U.S. Advertising Expenditures Advanced 5.2 Percent in First Quarter 2006.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Total advertising expenditures in the first three months of 2006 increased 5.2 percent to $34.9 billion as compared to the prior year period, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. data released today by TNS TNS transcutaneous neural stimulation. Media Intelligence, the leading provider of strategic advertising and marketing information. "The moderate increase in Q1 advertising expenditures fell a bit short of our previously released growth forecast of 5.5 percent," said Steven Ste´ven n. 1. Voice; speech; language. Ye have as merry a steven As any angel hath that is in heaven. - Chaucer. 2. An outcry; a loud call; a clamor. To set steven to make an appointment. Fredericks, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TNS Media Intelligence. "Overall, the recent trend line in share of spending by major media segment has continued into 2006, while spending within key category segments displayed more volatility Volatility 1. A statistical measure of the tendency of a market or security to rise or fall sharply within a period of time. 2. A variable in option pricing formulas that denotes the extent to which the return of the underlying asset will fluctuate between now and the than normal." Ad Spending by Media Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the display advertising led all media forms in percentage growth, rising 19.4 percent to $2.31 billion as leading blue chip advertisers continued to expand their online marketing programs. For the quarter, the Top 100 companies, as ranked by total measured ad expenditures, accounted for 34.7 percent of all Internet display spending. The Winter Olympics Olympics Sports medicine An international competition among (traditionally) nonprofessional athletes trained in a particular summer or winter sport, which is held every 4 yrs in a selected city. See Paralympics, Special Olympics, World Medical Games. helped boost Network TV spending to $6.52 billion for the quarter, a gain of 12.3 percent. Spanish Language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons Media also paced strongly, up 14.2 percent to $1.05 billion. Spot TV benefited from the biennial biennial, plant requiring two years to complete its life cycle, as distinguished from an annual or a perennial. In the first year a biennial usually produces a rosette of leaves (e.g., the cabbage) and a fleshy root, which acts as a food reserve over the winter. cycle of Olympics and early political spending to grow 6.4 percent to $3.90 billion. Consumer Magazines monetized gains in both page counts and rate card pricing to finish with a 5.9 percent increase at $4.83 billion. Local Newspapers, beset be·set tr.v. be·set, be·set·ting, be·sets 1. To attack from all sides. 2. To trouble persistently; harass. See Synonyms at attack. 3. by lower spending from three important categories (retail, automotive and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. ), had spending of $5.55 billion, a decline of 6.1 percent. Radio media also lagged, down a combined 1.2 percent to an aggregate of $2.34 billion.
Ad Spending by Media: Q1 2006 vs. Q1 2005(1)
Media Jan-Mar 2006 Jan-Mar 2005
(Millions) (Millions) % Change
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NETWORK TV $ 6,523.0 $ 5,806.1 12.3%
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NEWSPAPERS (LOCAL) $ 5,550.1 $ 5,907.8 -6.1%
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CONSUMER MAGAZINES $ 4,829.1 $ 4,560.0 5.9%
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SPOT TV(2) $ 3,898.4 $ 3,665.0 6.4%
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CABLE TV $ 3,588.0 $ 3,510.1 2.2%
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INTERNET(3) $ 2,313.9 $ 1,938.6 19.4%
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LOCAL RADIO(4) $ 1,581.0 $ 1,599.2 -1.1%
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B-TO-B MAGAZINES $ 1,052.7 $ 1,071.6 -1.8%
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SPANISH LANGUAGE MEDIA(5) $ 1,051.7 $ 921.3 14.2%
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SYNDICATION - NATIONAL $ 1,048.6 $ 987.6 6.2%
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NATIONAL NEWSPAPERS $ 855.0 $ 801.4 6.7%
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OUTDOOR $ 848.8 $ 764.0 11.1%
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NATIONAL SPOT RADIO $ 538.1 $ 539.4 -0.2%
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FSI's(6) $ 475.3 $ 401.1 18.5%
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SUNDAY MAGAZINES $ 438.5 $ 398.3 10.1%
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NETWORK RADIO $ 216.9 $ 224.8 -3.5%
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LOCAL MAGAZINES $ 110.3 $ 99.3 11.0%
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TOTAL(7) $ 34,919.5 $ 33,195.5 5.2%
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Source: TNS Media Intelligence
(1) Figures are based on the TNS Media Intelligence Stradegy
multimedia ad expenditure database across all TNS MI measured
media, including: Network TV; Spot TV; Cable TV (44 networks);
Syndication TV; Hispanic Network TV; Consumer Magazines (219
publications);,Sunday Magazines (6 publications); Local
Magazines (27 publications); Hispanic Magazines (29
publications); Business-to-Business Magazines (435
publications); Local Newspapers (144 publications); National
Newspapers (3 publications); Hispanic Newspapers (54
publications); Network Radio; Spot Radio; Local Radio;
Internet; and Outdoor. Figures do not include public service
announcement (PSA) data.
(2) Spot TV figures do not include Hispanic Spot TV data.
(3) Internet figures do not include paid search advertising.
(4) Local Radio includes expenditures for 34 markets in the U.S.
(5) Spanish Language Media includes expenditures from Hispanic
Network and Cable TV (Univision, Telemundo, Telefutura and
Galavision); Hispanic Spot TV; Hispanic Magazines; and
Hispanic Newspapers.
(6) FSI data represents distribution costs only.
(7) The sum of the individual media may differ from the total due
to rounding.
Ad Spending by Advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase The top 10 advertisers in Q1 spent $4.76 billion, a gain of 6.9 percent compared to the prior year period. Individual results portray por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. an uneven picture. Four of these ten companies registered double digit Noun 1. double digit - a two-digit integer; from 10 to 99 integer, whole number - any of the natural numbers (positive or negative) or zero; "an integer is a number that is not a fraction" gains while three others turned in double digit declines. Procter
midmost of declining auto sales Auto Sales The major producers of domestic automobiles report sales monthly. These numbers are seasonally adjusted by the U.S. Department of Commerce and are available to the public one to five business days after the end of each month. . AT&T, on the strength of a major re-branding campaign, had the largest growth rate among the top 10, up 51.0 percent. General Electric, led by its NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. entertainment brands, was close behind at 43.9 percent growth. The largest decrease in the group came from Time Warner, down 14.0 percent to $450 million. News Corp. reduced its advertising outlays Outlays Payments on obligations in the form of cash, checks, the issuance of bonds or notes, or the maturing of interest coupons. by 11.6 percent to $303 million and Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney spending fell 11.1 percent to $384 million. At all three companies the declines were driven by motion picture advertising.
Top Ten Advertisers: Q1 2006 vs. Q1 2005(1)
Company Jan-Mar 2006 Jan-Mar 2005
(Millions) (Millions) % Change
----------------------------------------------------------------------
PROCTER & GAMBLE CO $ 793.8 $ 697.5 13.8%
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GENERAL MOTORS CORP $ 706.0 $ 719.3 -1.9%
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AT&T INC $ 625.1 $ 414.0 51.0%
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VERIZON COMMUNICATIONS INC $ 454.9 $ 381.2 19.3%
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TIME WARNER INC $ 449.6 $ 522.8 -14.0%
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FORD MOTOR CO $ 410.5 $ 429.2 -4.3%
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WALT DISNEY CO $ 384.0 $ 431.8 -11.1%
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GENERAL ELECTRIC CO $ 327.2 $ 224.3 45.9%
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SPRINT NEXTEL CORP $ 305.0 $ 288.8 5.6%
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NEWS CORP $ 302.5 $ 342.1 -11.6%
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TOTAL $ 4,758.6 $ 4,450.9 6.9%
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Source: TNS Media Intelligence
(1) Figures do not include FSI, House Ads or PSA activity.
Ad Spending by Category The Telecom category rose to the top spot with $2.32 billion in expenditures, an increase of 20.4 percent. In addition to AT&T spending, a post-merger marketing push from Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind contributed to the gain. Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. was the second largest category, growing 10.9 percent to $2.15 billion behind credit cards and investment brokers. Other categories posting strong results were Local Services & Amusements, up 15.7 percent to $2.07 billion, and Restaurants, up 7.7 percent to $1.30 billion. Automotive ceded its customary leadership position as ad spending declined for the third consecutive quarter. Reductions were widespread among both factories and local dealers, pushing Foreign Auto advertising down 2.6 percent to $1.98 billion and Domestic Auto down 11.0 percent to $1.91 billion.
Top Ten Advertising Categories: Q1 2006 vs. Q1 2005(1)
Category Jan-Mar 2006 Jan-Mar 2005
(Millions) (Millions) % Change
----------------------------------------------------------------------
TELECOM $ 2,317.3 $ 1,924.4 20.4%
----------------------------------------------------------------------
FINANCIAL SERVICES $ 2,148.2 $ 1,937.8 10.9%
----------------------------------------------------------------------
LOCAL SERVICES & AMUSEMENTS $ 2,073.3 $ 1,792.2 15.7%
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AUTO, FOREIGN $ 1,984.2 $ 2,037.4 -2.6%
----------------------------------------------------------------------
AUTO, DOMESTIC $ 1,914.9 $ 2,151.6 -11.0%
----------------------------------------------------------------------
MISC RETAIL $ 1,780.3 $ 1,847.8 -3.7%
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DIRECT RESPONSE $ 1,530.2 $ 1,478.0 3.5%
----------------------------------------------------------------------
TRAVEL & TOURISM $ 1,359.4 $ 1,378.0 -1.3%
----------------------------------------------------------------------
RESTAURANTS $ 1,295.4 $ 1,203.1 7.7%
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PERSONAL CARE PDTS $ 1,285.6 $ 1,202.3 6.9%
----------------------------------------------------------------------
Source: TNS Media Intelligence
(1) Figures do not include FSI, or PSA activity.
Branded Entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. TNS Media Intelligence continuously monitors Branded Entertainment within network prime time and late night programming. The tracking identifies Brand Appearances and measures their duration and attributes. Given the short length of many Brand Appearances, duration is a more relevant metric than a count of occurrences for quantifying and comparing the gross amount of brand activity that viewers VIEWERS. Persons appointed by the courts to see and examine certain matters, and make a report of the facts together with their opinion to the court. In practice they are usually appointed to lay out roads and the like. Vide Experts. are potentially exposed to in the program versus in the commercial breaks. In the first quarter of 2006, an average hour of prime time network programming contained 3 minutes, 22 seconds (3:22) of in-show Brand Appearances and 17:38 of commercial messages. The combined total of 21:00 of marketing content represents 35 percent of a prime time hour. Unscripted un·script·ed adj. Not adhering to or in accordance with a script written beforehand: "his unscripted encounters with the press" Eleanor Clift. reality programming had an average of 7:39 per hour of Brand Appearances as compared to just 2:08 per hour for scripted script n. 1. a. Handwriting. b. A style of writing with cursive characters. c. A particular system of writing: cuneiform script. 2. entertainment programming, such as sitcoms  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. and dramas. Late night
network talk shows continue to have even higher levels, averaging 8:41
minutes per hour. The combined load of Brand Appearances and paid
commercial messages in these shows exceeds 31 minutes per hour.
Brand Appearances vs. Advertising: Average Levels
Q1 2006
----------------------------------------------------------------------
Minutes:Seconds Per Hour
----------------------------------------------------------------------
Brand Ad
Appearances Messages(1)
----------------------------------------------------------------------
PRIME TIME NETWORK 3:22 17:38
----------------------------------------------------------------------
Unscripted Programs 7:39 18:06
----------------------------------------------------------------------
Scripted Programs 2:08 17:31
----------------------------------------------------------------------
----------------------------------------------------------------------
LATE NITE NETWORK
(Kimmel, Leno, Letterman) 8:41 22:46
----------------------------------------------------------------------
Source: TNS Media Intelligence
(1) Figures include network and local advertisements, station
promotions and PSAs.
Top Programs: Brand Appearance Time
Q1 2006
----------------------------------------------------------------------
Minutes:Seconds Per Hour
----------------------------------------------------------------------
Brand Ad
Appearances Messages(1)
----------------------------------------------------------------------
PRIME TIME: UNSCRIPTED
----------------------------------------------------------------------
Oscar Countdown (ABC) 31:28 17:50
----------------------------------------------------------------------
Price Is Right/Million Dollar (CBS) 28:08 16:25
----------------------------------------------------------------------
Biggest Loser (NBC) 22:48 17:56
----------------------------------------------------------------------
American Idol (Fox) 21:29 18:57
----------------------------------------------------------------------
Amazing Race 9 (CBS) 17:32 16:27
----------------------------------------------------------------------
PRIME TIME: SCRIPTED
----------------------------------------------------------------------
Get This Party Started (UPN) 18:38 18:35
----------------------------------------------------------------------
Yes, Dear (CBS) 10:22 16:17
----------------------------------------------------------------------
King of Queens (CBS) 10:56 17:03
----------------------------------------------------------------------
Love Monkey (CBS) 8:32 15:28
----------------------------------------------------------------------
Heist (NBC) 7:51 16:26
----------------------------------------------------------------------
Source: TNS Media Intelligence
(1) Figures include network and local advertisements, station
promotions and PSAs.
About TNS Media Intelligence TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked #2 worldwide in marketing information and the world's largest custom research company. The U.S. headquarters are in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with sales locations in major markets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . www.tns-mi.com About TNS TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services. TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational multinational Of, relating to, or being a company with subsidiaries or other operations in a number of countries. The diversity of operations of such companies subjects them to unique risks (for example, exchange rate changes or government nationalization) organizations. We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research motivational research n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research. , brand and advertising research and stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. management to bring our clients up-to-the minute, internationally consistent information. We think differently to help our clients build competitive advantage, making TNS the sixth sense of business. www.tns-global.com |
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