TNS Media Intelligence Reports $104 Billion in U.S. Advertising Expenditures for First Nine Months of 2005.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Total advertising expenditures for the first nine months of 2005 increased 3.0 percent to $104.1 billion compared to the same time period in 2004, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. data released today by TNS TNS transcutaneous neural stimulation. Media Intelligence, the leading provider of strategic advertising and marketing information. Total ad spending during the third quarter of 2005 was down by 0.3 percent compared to 2004, during which the Olympics Olympics Sports medicine An international competition among (traditionally) nonprofessional athletes trained in a particular summer or winter sport, which is held every 4 yrs in a selected city. See Paralympics, Special Olympics, World Medical Games. and Presidential election greatly impacted the overall ad market. "Advertising expenditure percentage growth through September September: see month. is in line with our original 2005 forecast of 2.9 percent," said Steven Ste´ven n. 1. Voice; speech; language. Ye have as merry a steven As any angel hath that is in heaven. - Chaucer. 2. An outcry; a loud call; a clamor. To set steven to make an appointment. Fredericks, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TNS Media Intelligence. "It is important to recognize that when we factor out the incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. 2004 ad volume attributed to the Olympics and the Elections, core ad spending grew by approximately ap·prox·i·mate adj. 1. Almost exact or correct: the approximate time of the accident. 2. 4.5 percent during the January January: see month. to September period and 3.9 percent during the third quarter." TNS MI estimates the third quarter losses in measured local media ad spending due to Hurricanes Katrina KATRINA Keeping All the Resources in New Orleans Alive KATRINA Krewe Aiding Trash Removal In the New Orleans Area and Rita were $15-$20 million; about one tenth Tenth can mean: In mathematics:
Ad Spending by Media The majority of 19 media measured by TNS MI experienced growth during the first nine months of 2005. Cable TV demonstrated the largest growth, up 12.2 percent to $11.5 billion behind the ongoing strength of thematic the·mat·ic adj. 1. Of, relating to, or being a theme: a scene of thematic importance. 2. , special interest networks. News channels have recently underperformed due to the absence of political advertising, trimming the increase in total ad spend for the medium. In addition, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the display advertising continued to expand, up 11.5 percent to $6.1 billion for the first three quarters of the year. The engines of growth were the ongoing reallocation Noun 1. reallocation - a share that has been allocated again allocation, allotment - a share set aside for a specific purpose 2. reallocation of budgets by large, blue chip advertisers and resurgent re·sur·gent adj. 1. Experiencing or tending to bring about renewal or revival. 2. Sweeping or surging back again. Adj. 1. spending by dot com dot com - com brands. For the first time since the dot com bust, online brands accounted for a majority of Internet ad spending. Local Newspaper led with most total dollars spent at $18.3 billion, up 2.5 percent compared to the same period in 2004. Network TV was the second leading category with $16.1 billion. This figure was down 1.9 percent when compared to the same period in 2004, which was buoyed by the Summer Olympics.
Ad Spending by Media: Jan-Sept. 2005 vs. Jan-Sept. 2004(1)
Jan - Sept Jan - Sept
Media 2005 2004 %
(Millions) (Millions) Change
----------------------------------------------------------------------
NEWSPAPERS (LOCAL) $18,396.2 $17,941.4 2.5%
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NETWORK TV $16,151.8 $16,463.1 -1.9%
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CONSUMER MAGAZINES $15,508.2 $14,411.2 7.6%
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CABLE TV $11,523.0 $10,271.0 12.2%
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SPOT TV(2) $11,180.7 $12,245.6 -8.7%
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INTERNET(3) $6,060.3 $5,436.3 11.5%
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LOCAL RADIO(4) $5,538.7 $5,438.8 1.8%
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B-TO-B MAGAZINES $3,346.3 $3,276.5 2.1%
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SYNDICATION TV - NATIONAL $3,077.4 $2,898.5 6.2%
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SPANISH LANGUAGE MEDIA(5) $3,039.6 $2,942.7 3.3%
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OUTDOOR $2,616.6 $2,397.9 9.1%
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NATIONAL NEWSPAPERS $2,459.1 $2,375.0 3.5%
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NATIONAL SPOT RADIO $1,908.9 $1,875.1 1.8%
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SUNDAY MAGAZINES $1,143.8 $1,053.1 8.6%
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FSI's(6) $1,103.9 $1,065.7 3.6%
----------------------------------------------------------------------
NETWORK RADIO $731.5 $754.2 -3.0%
----------------------------------------------------------------------
LOCAL MAGAZINES $281.5 $228.7 23.1%
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TOTAL(7) $104,067.6 $101,074.7 3.0%
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Source: TNS Media Intelligence
1. Figures are based on the TNS Media Intelligence Stradegy multimedia
ad expenditure database across all TNS MI measured media,
including: Network TV; Spot TV; Cable TV (44 networks);
Syndication TV; Hispanic Network TV; Consumer Magazines (206
publications);,Sunday Magazines (5 publications); Local Magazines
(26 publications); Hispanic Magazines (26 publications);
Business-to-Business Magazines (448 publications); Local
Newspapers (143 publications); National Newspapers (3
publications); Hispanic Newspapers (53 publications); Network
Radio; Spot Radio; Local Radio; Internet; and Outdoor. Figures do
not contain public service announcement (PSA) data.
2. Spot TV figures do not include Hispanic Spot TV data.
3. Internet figures do not include paid search advertising.
4. Local Radio includes expenditures for 34 markets in the U.S
provided by Miller Kaplan.
5. Spanish Language Media includes expenditures from Hispanic Network
and Cable TV (Univision, Telemundo, Telefutura and Galavision);
Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers.
6. FSI data represents distribution costs only.
7. The sum of the individual media may differ from the total due to
rounding.
Ad Spending by Advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase The top 10 advertisers for the first nine months of 2005 spent $13.0 billion, up 2.2 percent compared to 2004. General Motors continues to outpace out·pace tr.v. out·paced, out·pac·ing, out·pac·es To surpass or outdo (another), as in speed, growth, or performance. outpace Verb [-pacing, Procter
Other companies with strong advertising expenditure growth included Time Warner Inc., up 10.2 percent to $1.4 billion; Johnson & Johnson, up 14.7 percent to $1.1 billion; and Pepsico PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. The company manufactures, markets and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. , up 21.9 percent to $935 million. The largest decrease among the top 10 advertisers was SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications, with a 16.3 percent drop to $1.1 billion on cutbacks in its wireless divisions leading up to their merger with AT&T.
Top Ten Advertisers: Jan-Sept. 2005 vs. Jan-Sept. 2004(8)
Jan - Sept. Jan - Sept.
Company 2005 2004 %
(Millions) (Millions) Change
----------------------------------------------------------------------
GENERAL MOTORS CORP $2,159.7 $1,955.7 10.4%
----------------------------------------------------------------------
PROCTER & GAMBLE CO $1,962.2 $2,083.0 -5.8%
----------------------------------------------------------------------
TIME WARNER INC $1,397.1 $1,267.2 10.2%
----------------------------------------------------------------------
VERIZON COMMUNICATIONS INC $1,145.5 $1,049.9 9.1%
----------------------------------------------------------------------
SBC COMMUNICATIONS INC $1,135.3 $1,355.6 -16.3%
----------------------------------------------------------------------
FORD MOTOR CO $1,103.8 $1,073.9 2.8%
----------------------------------------------------------------------
DAIMLERCHRYSLER AG $1,092.9 $1,203.2 -9.2%
----------------------------------------------------------------------
JOHNSON & JOHNSON $1,078.8 $940.6 14.7%
----------------------------------------------------------------------
WALT DISNEY CO $1,010.1 $1,047.5 -3.6%
----------------------------------------------------------------------
PEPSICO INC $934.6 $767.0 21.9%
----------------------------------------------------------------------
TOTAL $13,020.0 $12,743.6 2.2%
----------------------------------------------------------------------
8. Figures do not include National Spot Radio, Outdoor, FSI, House Ads
or PSA activity.
Ad Spending by Category The automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. continued to dominate spending during the first three quarters of 2005. Non-Domestic Auto was the leading category with over $6.3 billion in expenditures, down 1.7 percent compared to the same period in 2004. Domestic Auto posted a 0.8 percent decrease to $6.1 billion with reductions concentrated towards the end of third quarter and associated with the winding down of "employee pricing" promotions. Direct Response was the category with the strongest growth, up 17.5 percent to $4.4 billion and has now recorded seven consecutive quarters of double digit Noun 1. double digit - a two-digit integer; from 10 to 99 integer, whole number - any of the natural numbers (positive or negative) or zero; "an integer is a number that is not a fraction" gains. Additional categories with strong growth included Restaurants, up 6.6 percent to $3.6 billion, and Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , up 5.7 percent to $5.7 billion.
Top Ten Advertising Categories: Jan-Sept. 2005 vs. Jan-Sept. 2004(9)
Jan - Sept. Jan - Sept.
Category 2005 2004 %
(Millions) (Millions) Change
----------------------------------------------------------------------
AUTO, NON-DOMESTIC $6,319.5 $6,427.5 -1.7%
----------------------------------------------------------------------
AUTO, DOMESTIC $6,067.5 $6,114.0 -0.8%
----------------------------------------------------------------------
FINANCIAL SERVICES $5,683.0 $5,376.8 5.7%
----------------------------------------------------------------------
TELECOM $5,529.3 $5,371.3 2.9%
----------------------------------------------------------------------
MISC SERVICES $5,357.0 $5,007.9 7.0%
----------------------------------------------------------------------
RETAIL OTHER $5,204.2 $5,277.3 -1.4%
----------------------------------------------------------------------
DIRECT RESPONSE $4,392.8 $3,737.8 17.5%
----------------------------------------------------------------------
PERSONAL CARE PDTS $4,213.9 $4,045.3 4.2%
----------------------------------------------------------------------
TRAVEL & TOURISM $3,957.3 $3,881.5 2.0%
----------------------------------------------------------------------
RESTAURANTS $3,552.0 $3,332.4 6.6%
----------------------------------------------------------------------
9. Figures do not include National Spot Radio, Outdoor, FSI, or PSA
activity.
About TNS Media Intelligence TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 19 media. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked #2 worldwide in marketing information and the world's largest custom research company. The U.S. headquarters are in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with sales locations in major markets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . About TNS TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services. TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational multinational Of, relating to, or being a company with subsidiaries or other operations in a number of countries. The diversity of operations of such companies subjects them to unique risks (for example, exchange rate changes or government nationalization) organizations. We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research motivational research n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research. , brand and advertising research and stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. management to bring our clients up-to-the minute, internationally consistent information. We think differently to help our clients build competitive advantage, making TNS the sixth sense of business. www.tns-global.com |
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