TMP Worldwide Directional Marketing Launches DOVE, A Proprietary Yellow Pages Directory Evaluation System.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 16, 2003 New Yellow Pages Directory Assessment Tool Provides Advertisers with Statistical Data Needed To Most Effectively Allocate Advertising Dollars Among Competing Directories TMP TMP (thymidine monophosphate): see thymine. Worldwide Directional Marketing, a division of Monster Worldwide Monster Worldwide NASDAQ: MNST is the parent company for Monster.com; it also owns other well-known websites such as Military.com, Tickle.com and Fastweb.com. Company Overview , Inc. (Nasdaq:MNST MNST Maximum Network System Throughput ), the parent company of the leading global online careers property, Monster(R), and the world's largest Yellow Pages and Recruitment Advertising You can improve this article by adding links to related material, within the existing text. After links have been created, remove this message. For more information, see the . Directory share is widely recognized as a critical factor for advertisers trying to best determine where to place their Yellow Pages ads. DOVE is a proprietary statistical regression Noun 1. statistical regression - the relation between selected values of x and observed values of y (from which the most probable value of y can be predicted for any value of x) regression toward the mean, simple regression, regression model that employs sixteen variables to estimate the references and share for individual directories nationwide. By providing advertisers with much needed "apples-to-apples" comparisons of competing directories and directories across Metropolitan Statistical Areas (MSAs), DOVE enables advertisers to make smarter, more informed decisions when placing their ads. "Yellow Pages advertisers want to know how to best allocate their ad dollars among competing directories or across MSAs, and our 35 years of experience has shown that having a clearer understanding of each directory's share is critical to making optimal ad placement decisions," said Stuart McKelvey, President of TMP Worldwide Directional Marketing. "We created DOVE to help our clients make the most informed ad placement decisions possible and thus enhance the efficacy and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of their overall Yellow Pages programs." "All marketers, large and small, are under increasing pressure to demonstrate as best as possible the return they get on each dollar they invest. The yellow pages industry urgently needs to develop a common measurement and evaluation system to help marketers and their agencies justify these investments", added Mark Kaline, Global Media Manager for Ford Motor Company. "While we will keep pushing to that end, DOVE provides the kind of consistent and unbiased look at directories we need to determine the best investment possible." Developed by TMP Worldwide Directional Marketing, ARC Research and Statistical Consulting & Programming, Inc., the DOVE model provides an automated, consistent, statistically based method for evaluating a directory and predicting its usage level. Since DOVE measures all directories across all MSAs using the same criteria, its evaluations are objective, consistent and independent of publisher influence. Plans call for DOVE to be updated regularly in order to provide the most up-to-date evaluations possible, including data on new directories and newly re-scoped directories. "Advertisers have traditionally relied on syndicated directory usage information for their strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , however the availability of this data has been in steady decline over the years, and the usage data that does exist only covers a small percentage of all U.S. directories," added McKelvey. "With so few markets being measured, the huge gaps in coverage have made the process of making comparisons virtually impossible. As a result, we felt compelled to develop DOVE, a system we believe will rectify the situation and empower our Yellow Pages advertising clients with the directory assessment data they need to execute the most successful advertising programs possible." About TMP Worldwide Directional Marketing TMP Worldwide Directional Marketing is the world's largest Yellow Pages advertising agency, serving clients in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . Over 2,200 clients trust TMP to build, enhance, and protect their brand images within 7,000 Yellow Pages directories. With strategic tactics, comprehensive marketing plans, and sophisticated research methodologies, TMP has focused on consumer behavior and product usage to construct programs that continually deliver a successful stream of customers to its clients' businesses. By adding specialized leadership in online marketing and direct response to the core of national Yellow Pages program development and management, TMP has created an unparalleled suite of services driving, complementing, and supporting the entire customer contact cycle. For more information please visit http://dm.tmp.com. About Monster Worldwide Founded in 1967, Monster Worldwide, Inc. is the online recruitment leader and the parent company of Monster, the leading global careers website. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with approximately 4,500 employees in 19 countries, Monster Worldwide operates TMP Worldwide, the world's largest Recruitment Advertising agency network, and the world's largest Yellow Pages advertising agency and is a provider of direct marketing services. The Company's clients include more than 90 of the FORTUNE 100 and more than 490 of the FORTUNE 500 companies. Monster Worldwide (NASDAQ:MNST) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com. About ARC Research ARC Research is a privately owned, full service market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a headquartered in Cranford, NJ. As a leading research entity, ARC is helping clients within the Yellow Pages industry to develop standards and tools that are used to formulate effective and efficient Yellow Pages media strategies. ARC's Yellow Pages research discipline has provided customized research solutions for advertisers, Certified Marketing Representatives, publishers, and Yellow Pages industry associations, since 1986. For more information about ARC Research please visit www.arcresearch.com. About Statistical Consulting & Programming Statistical Consulting & Programming, Inc. (SCP (1) (Service Control Point) A node in an SS7 telephone network that provides an interface to databases, which may reside within the SCP computer or in other computers. ) is a privately owned consulting firm in New Jersey which provides data and market analysis for its clients using cutting edge, proprietary modeling tools. With years of experience, SCP has developed sophisticated statistical analysis and modeling tools ranging from simple regression Noun 1. simple regression - the relation between selected values of x and observed values of y (from which the most probable value of y can be predicted for any value of x) regression toward the mean, statistical regression, regression models to complicated multivariate The use of multiple variables in a forecasting model. models. SCP delivers high-end customized solution to its clients and has worked with many Fortune 100 companies spanning a variety of industries, such as automotive, pharmaceutical, financial, airlines and marketing research. Special Note: Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion