TIMES-LANG FORM ALLIANCE FOR DELIVERY OF PRE-PRINT ADS.The Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). and the Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. have formed a marketing alliance that will give advertisers more effective pre-print coverage of the greater Los Angeles area The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California, United States. There are two "official" definitions—the Los Angeles metropolitan area consisting only of the Los Angeles and Orange . Under the marketing agreement, the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Newspaper Group's newspapers will be included in the Times' advertising program, Times Direct, which combines home-delivered newspaper distribution and mail distribution of pre-printed inserts to reach almost all of the households in the Los Angeles Designated Marketing Area. The agreement with the Los Angeles Newspaper Group will increase the program's newspaper distribution portion. The Los Angeles Newspaper Group is a division of Dean Singleton's MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group. MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States. . ``While we compete vigorously with Dean Singleton sin·gle·ton n. An offspring born alone. singleton Medtalk One baby. Cf Triplet, Twin. in the newspaper business, we are pleased that we can align our interests in limited areas to better serve our market,'' said Robert N. Brisco, the Times' senior vice president of advertising and marketing, and new business development. ``Working with Dean Singleton on this strategic marketing alliance is a win for advertisers. It creates a more efficient way of reaching target numbers of newspaper subscribers, which our advertisers want.'' ``Our papers in Los Angeles are excited about working with the Times to offer advertisers a more effective and efficient pre-print program,'' said Singleton. ``LANG's recent acquisitions in the market, coupled with the Times' broad coverage of the market, make the timing perfect for this joint effort.'' Ike Massey, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Los Angeles Newspaper Group, said, ``Advertisers have long expressed the desire to have a distribution system such as this for pre-prints. The marketing alliance between Los Angeles Newspaper Group and the L.A. Times serves the needs of our customers, which is what our newspapers continually try to do.'' The Los Angeles Newspaper Group publishes the Daily News, the Long Beach Press Telegram, the San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. Tribune, the Pasadena Star-News The Pasadena Star-News is the local daily newspaper for Pasadena, California. The Star-News is a member of the Los Angeles Newspaper Group. External links
Advertisers will be able to buy pre-printed inserts in the Los Angeles Times and the Wednesday editions of the Los Angeles Newspaper Group's newspapers. For those households not subscribing to either the Times or a Los Angeles Newspaper Group paper, the inserts will be delivered via mail on Tuesday or Wednesday. The Times' and the Los Angeles Newspaper Group's combined weekday circulation is 1,517,592. The weekday Los Angeles Times' circulation is 1,095,007 and LANG's weekday circulation is 422,585, for the six-month period ending March 31. Also, Times Mirror, publisher of the Times, confirmed that it has made a financial investment in Garden State Newspapers, which owns the Los Angeles Newspaper Group, in order to strengthen the relationship between the two companies, which may identify other opportunities to work together in the future. Garden State Newspapers, headquartered in Denver, is an affiliate of MediaNews Group, which publishes 36 daily and 96 nondaily newspapers in 12 states. MediaNews Group is the nation's seventh-largest newspaper company. |
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