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TIME WARNER AND GENERAL MOTORS EXTEND MARKETING PARTNERSHIP

 TIME WARNER AND GENERAL MOTORS EXTEND MARKETING PARTNERSHIP
 DETROIT, June 18 /PRNewswire/ -- Time Warner Inc. (NYSE: TWX)


announced today that it has reached an agreement on a major, multi- media, integrated marketing partnership with General Motors Corporation (NYSE: GM).
 Under the agreement, which is similar to one the two companies reached last year, General Motors will again have regular access to the full complement of Time Warner's resources to promote its cars, trucks, customer service and communications activities.
 Financial terms of the one-year renewable contract were not disclosed. However, it facilitates yearly extensions and includes a framework for a global version beginning in 1992.
 Don Elliman, president of the sales and marketing division of Time Inc., said, "We're delighted to be extending our partnership with General Motors. This new agreement underscores our willingness to work with clients to create meaningful and effective solutions to their marketing objectives. We have a number of projects under way that would not be possible without our current partner status. In addition, there are programs in development that will expand the way we do business at General Motors while simultaneously improving their effectiveness."
 Phil Guarascio, senior executive in charge of advertising, marketing and communications for General Motors, said, "Over the past year, our partnership with Time Warner has provided General Motors and its divisions the flexibility, creativity and value we want from media investments in today's economic environment. Going forward, we want to build on this competitive advantage by further utilizing the wide spectrum of Time Warner resources available to promote General Motors cars and trucks."
 The centerpiece of the agreement involves media spending across Time Inc.'s well known New York based titles -- Time, Sports Illustrated, Fortune, Money, Life, People, and Entertainment Weekly. Time Inc.'s Southern Living, Sunset, Parenting, and Health magazines are also included.
 GM and its divisions have been utilizing Time Warner's array of "non-magazine" resources such as cable TV, home video, films, books, records, direct mail, and special events to encourage test drives and purchase consideration.
 All of GM's vehicle divisions -- Cadillac, Buick, Oldsmobile, Pontiac, Chevrolet, and GMC Truck, plus the Saturn Corporation and Saab, are able to participate in the Time Warner agreement. Also eligible are GMAC, Delco Electronics, Service Parts Operations, Hughes, and EDS, according to Guarascio.
 -0- 6/18/92
 /CONTACT: Peter Costiglio of Time Warner, 212-522-3927; or Tom Pyden of General Motors, 313-556-2034/
 (TWX GM) CO: Time Warner Inc.; General Motors Corporation ST: New York, Michigan IN: PUB AUT SU:


GK -- NY061 -- 1604 06/18/92 15:39 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 18, 1992
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