TIGER CHARGES INTO NEW DEAL.Byline: Skip Wollenberg Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Tiger Woods  Editing of this page by unregistered or newly registered users is currently disabled. got his first American First American may refer to:
Please [ improve this article] or discuss the issue on the talk page. company around the world. That is the kind of thing that has been happening to the 21-year-old golf phenom who earlier this year became the youngest player to win the sport's prestigious Masters tournament Masters Tournament Invitational golf competition held annually since 1934 at the Augusta National Golf Club, Augusta, Ga., U.S. One of the world's most prestigious golf contests, it comprises 72 holes of stroke play (the player with the lowest score wins). and won it by a record margin. The American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. pact announced Monday is the third major endorsement contract for Woods, who only turned professional last summer - the others are sneaker and sports apparel maker Nike Inc. and sports equipment manufacturer Titleist. Sports agents say Woods will have many more such opportunities. The announcement came only a day after Woods won the Byron Nelson John Byron Nelson, Jr. (February 4 1912 – September 26 2006) was an American PGA Tour golfer between 1935 and 1946. He and two other well known golfers of the time, Ben Hogan and Sam Snead, were born within 6 months of each other in 1912. Classic, the first tournament he had entered since winning the Masters. Terms of the latest deal were not disclosed, but the trade magazine Brandweek said it was for about $30 million for five years. A person familiar with the American Express agreement but speaking on condition of anonymity said it was for somewhat less than $30 million and about five years. Woods' deal with Nike is estimated to be worth $40 million and the Titleist deal is said to be $20 million, each spread over five years. One source close to Woods said the American Express deal is closer in value to the Titleist pact. Unlike Nike and Titleist, American Express won't get the right to put its name on Woods' clothing or his golf bag. But Kenneth I. Chenault, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at American Express, said Woods can help broaden the company's base of customers. ``Tiger Woods is much more than an outstanding athlete,'' Chenault said. He said Woods' achievements reflect discipline, hard work and preparation that are also pillars of American Express' business. Woods will appear in behalf of a broad range of American Express products. His first television commercial is expected to air in late summer and will promote the company's financial advisory service. Chenault said Woods probably would appear later in commercials for its payment cards. An American Express ad featuring Woods is slated to run today in major newspapers and magazines. CAPTION(S): Photo Photo: Golf superstar Tiger Woods smiles during a news conference to announce he will be a spokesman for American Express. Associated Press |
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