TIA Launches International Initiative.The Travel Industry Association of America (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. ), Washington, D.C., has launched a major initiative to promote the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. in the international travel marketplace, partly in response to the void created by the 1996 closure of the U.S. Travel and Tourism Administration. Congress has not yet funded the U.S. National Tourism Organization (USNTO), a public-private partnership Public-private partnership (PPP) describes a government service or private business venture which is funded and operated through a partnership of government and one or more private sector companies. These schemes are sometimes referred to as PPP or P3. organization supported by the travel industry. The strong economy, industry support for a private-sector alternative, and a drop in U.S. market share (3 percent in 1998) in international tourism also influenced TIA's decision to create a new international program estimated to cost $3.5 million, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mike Pina, TIA's manager of communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . In addition to opening offices in the United Kingdom, Brazil, and Japan that will represent TIA and the United States at international travel trade shows, TIA will conduct themed marketing campaigns and expand international research. "TIA's programs will be aimed at the travel trade and news media," explains Pina. "There is still a great need for a global consumer advertising campaign, which would cost tens of millions, to encourage international travelers to visit the United States." |
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