TIA Introduces New Education Program at TOY FAIR 2005; Industry Experts and Leading Business Strategists Deliver 8 Subject Tracks and 40 Sessions.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The 2005 American International TOY FAIR The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid (TM), the defining market event for toys and children's entertainment, taking place February 20-23 at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , will deliver one of the most ambitious education programs in the event's 102-year history. The two-day Education Program (February 21-22) will feature 8 subject tracks and more than 40 panels and presentations on relevant and timely issues that are shaping the future of the toy industry. This year's program has been dramatically expanded to include seminars organized in subject tracks including: Licensing and Legal, Manufacturing, Marketing and Promotion, Online Experience, Retail, Safety, Business Innovation and Business Development. "In 2005 we will reach a major benchmark in the development of the Program. More than seventy-five percent of the speakers are new to TOY FAIR this year, helping to provide attendees with cutting edge news, thoughts and opinions," explained Tom Conley, president, Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. , Inc., owner and sponsor of TOY FAIR. The theme for the TOY FAIR 2005 Education Program is "Play Meets Profit," with seminars reflecting timely, market-driven insights that can be immediately applied to real world challenges, highlighting business strategies that can be accomplished in a cost-wise manner. Sessions such as: --"Innovation Fills the Toy Chest: Making Interactivity Affordable," led by Dan Steere, VP Marketing, Matrix Semiconductor --"Market Research on a Shoestring," led by a team from S.T.A.R.S. for Kids --"How E-Commerce Can Benefit Offline Business," led by Seth Greenberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of eHobbies, will focus on how companies can stretch their available dollars to more effectively manufacture and promote their products. Program sessions will also address current issues that are top of mind with prospective attendees, such as Counterfeiting, C-TPAT C-TPAT Customs-Trade Partnership Against Terrorism (US government) (Customs-Trade Partnership Against Terrorism) specifications, Corporate Social Responsibility, RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. Technology and Product Safety. New tracks in Business Development and Business Innovation will feature seminars led by groundbreaking business strategists designed to challenge attendees to think in new directions about the creativity and functionality of their businesses. Topics in these tracks will include: --"Childlike Attributes of Successful Innovators," led by Tom Asacker, author of "Sandbox Wisdom" --"Orville Wright Did Not Have a Pilot's License," led by Richard Tait of Cranium cranium: see skull. --"Paradigm Busting: Winning Big by Breaking the Rules," led by Paul Kurnit, founder, Kidshop The Education Program will also welcome presentations by other key industry players, including Jacqueline Blum, President, PRIMEDIA Enterprises; Ira Matathia, Consumer Strategy Specialist, EuroRSCG; Rieva Lesonsky, Senior Vice President, Editorial Director, Entrepreneur Magazine; Joyceann Cooney, Editor-In-Chief of License! and Maria Weiskott, Editor-in Chief of Playthings. To see the full Education Program schedule, visit www.toy-tia.org/AITF. About TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. TIA is the trade association for North American producers and importers of toys, games and entertainment products for the youth market. In addition to the American International TOY FAIR, TIA owns and manages ToyCon, TIA's Annual Meeting and Conference; American International Outdoor Fun Showcase(TM) (formerly the American International Outdoor Toy Show); Multi-Discipline Conference; Toy Industry Association & Toy Wishes Holiday Preview and American International Fall Toy Show(TM). Visit the TIA website at: www.toy-tia.org. |
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