TI HITS $3 BILLION MARK IN DESIGN-INS FOR ITS HIGH-PERFORMANCE DSP.

Illustrating the growing demand for solutions enabling the Internet Age, the Texas Instruments Incorporated (TI) (NYSE: TXN) TMS320C6000 digital signal processor (DSPs) platform has surpassed $3 billion in projected lifetime net revenue from design-ins. The milestone comes less than four years after TI introduced the first-generation of the platform, which was developed to deliver high-performance, real-time operations for multi-media and broadband customers.

Because TI, the world leader in DSP and analog, anticipated the needs of leading companies such as Cisco, Panasonic, Compaq, IBM, Ericsson, and Marconi Medical, C6000 DSPs have become the de facto standard in third generation (3G) wireless infrastructure, broadband communications and imaging applications. Makers of medical imaging equipment, network cameras, digital recorders, multi-media gateway, machine vision and optical networking equipment, broadband communications equipment, and a host of other cutting-edge applications have come to rely on TI's C6000 DSPs coupled with its software and analog products.

"We set out to deliver a product that would enable our customers to be successful in the competitive broadband and multi-media markets which are driving the Internet Age," said Mike Hames, TI vice president and worldwide DSP manager. "Today we are shipping millions of C6000 DSP devices that provide customers with the code-compatibility, programmability and high-performance demanded in high-growth markets."

Hames added that more than 10,000 developers and design engineers around the world write code for C6000 DSPs. TI's high-level language efficiency and profile-based compilation technology provide flexibility and help engineers quickly turn their ideas into products. TI's Code Composer Studio Integrated Development Environment (IDE), which includes the industry's most advanced C compiler, slashes simulation, test and debugging time and helps customers speed their innovations from the workbench to store shelves. Additional time-to-market savings is provided by numerous third party offerings for C6000 DSPs, which are compliant with TI's eXpressDSP real-time software technology and provide an array of system level solutions available today.

For designers and original equipment manufacturers (OEMs), the C6000 DSP platform provides a foundation for developing product lines into the future. It contains nine code-compatible, floating-point and fixed-point devices shipping today at clock rates up to 300Mhz.

"Altigen is committed to providing a scalable, feature-rich phone system that enables our customers to compete effectively, along with the flexibility to easily add more advanced capabilities as their needs change," said Joseph Chiu, Altigen vice president of platform engineering. "The Altiserv phone system requires both the high-performance and scalable capabilities that only TI's C6000 DSP platform offers today. Based on TI's proven, code-compatible roadmap, we know that TI will continue to provide the highest-performing DSPs for many years to come."

TI's C6000 product roadmap assures designers that they will not be left behind as competition continues to heat up. Devices currently available let them reach today's market with the innovations that consumers demand. Additionally, TMS320C64x DSP devices, the newest members of the C6000 platform, will offer designers a code-compatible roadmap to the fastest DSP ever developed with scalable performance to over 1.1GHz.

"The demand for C6000 DSPs will continue to grow as the Internet drives the demand for innovative broadband and imaging applications," said Hames.