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THUNDERBIRD, BRONCO LEAD FORD 1993 SALES INCREASES

 CLEVELAND, Oct. 11 /PRNewswire/ -- The Ohio-made Ford Thunderbird and the Ford Bronco full-sized utility vehicle led the sales charge as Northeast Ohio Ford dealers posted total car and truck sales gains in the 1993 model year.
 Car sales increased 14.3 percent and truck sales rose 9.6 percent in the year that ended Sept. 30 compared to the previous year. Dealers sold more trucks than cars -- 19,299 to 17,520.
 Sales of the Thunderbird, produced at the Lorain Assembly Plant, were up 71 percent, followed by a 48 percent increase in Ford Probe sales. Bronco sales jumped 108.5 percent, followed by the Ford Ranger 4x4 compact pickup with a 63.5 sales hike.
 Five of the top 10-selling vehicle nameplates nationwide in the '93 model year were Ford products.
 "In a year when the truck market established an all-time high, a remarkable three of the four top sellers were Fords," said Ronald Tillier, manager of Ford Division's Pittsburgh Regional Sales Office, which covers Northeast Ohio. "The F-Series pickup was America's most popular vehicle, car or truck, for the 12th consecutive year. Taurus was the number one car (third best-seller overall), reaching a new model-year volume peak of 399,573 units."
 Other Ford vehicles in the top 10 were Ranger (fifth), Explorer (seventh) and Escort (10th).
 -0- 10/11/93
 /CONTACT: Bill Carroll of Ford, 313-322-1300/
 (F)


CO: Ford Motor Company ST: Ohio IN: AUT SU:

KE-TO -- DE018 -- 0699 10/11/93 12:57 EDT
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Publication:PR Newswire
Date:Oct 11, 1993
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