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THREE MICHIGAN BUSINESS ASSOCIATIONS CALL ON BIG THREE AUTO FIRMS TO INITIATE 'GOLDEN PEACH AWARD' FOR QUALITY

 THREE MICHIGAN BUSINESS ASSOCIATIONS CALL ON BIG THREE AUTO FIRMS
 TO INITIATE 'GOLDEN PEACH AWARD' FOR QUALITY
 DETROIT, Jan. 31 /PRNewswire/ -- Three Michigan business organizations headquartered in the Detroit area have called on the Big Three American automobile companies to initiate the "Golden Peach Award" for quality cars which have 100,000 or more miles on them.
 In addition, the organizations' chief executives called on Americans to solve the problems of the auto industry buying American-made cars to help spur the economy and in no means wish to imply Japanese-bashing.
 In a statement issued today, the Michigan Food & Beverage Association (MFBA), Michigan Business and Professional Association (MBPA) and Eastern Market Merchants Association (EMMA) said they called upon General Motors Chairman Robert Stempel, Chrysler Chairman Lee Iacocca and Ford Chairman Harold Poling to reward Americans for buying American.
 MFBA President Edward Deeb, EMMA President Sal Ciaramitaro, and MBPA Vice Chairman Louis P. Vescio urged that Golden Peach decals with the words "Peach of a Car" on them along with the logo of the auto company or car brand be included on them. They also urged that any owner of a car with the "Peach" decal on it be rewarded an automatic discount by the auto makers when traded in on a new American-made car.
 "Not only should Americans consider buying American-made cars for their next purchase ... but they should strongly suggest to their family, friends, neighbors and people they do business with that their next purchase be an American-made car also," the three association executives urged.
 "We feel that today American cars are equal in quality to any foreign cars," Deeb said, "and we as consumers should be willing to purchase them ... and the auto companies be willing to back their quality up with something like the 'Peach Award' we have suggested."
 The Golden Peach Award would be just the opposite of the "lemon" terminology used by shoppers to describe cars with numerous problems in the past.
 -0- 1/31/92
 /CONTACT: Ed Deeb of Michigan Food & Beverage Association, 313-979-6322 or 313-885-1858 (home); or Louis Vescio of Michigan Business and Professional Association, 517-799-1467/ CO: Michigan Food & Beverage Association; Michigan Business and
 Professional Association; Eastern Market Merchants Association ST: Michigan IN: AUT SU:


SB -- DE021 -- 5813 01/31/92 17:15 EST
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Publication:PR Newswire
Date:Jan 31, 1992
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