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THQ and Sega to Bring Two New Sonic Adventures to Game Boy Advance in 2004.


Entertainment Editors/Business Editors/High-Tech Writers

CALABASAS, Calif.--(BUSINESS WIRE)--Dec. 1, 2003

THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc. (Nasdaq:THQI) and Sega Corporation today announced a co-publishing agreement through which the companies will release two new Nintendo(R) Game Boy Advance adventures based on one of the biggest videogame icons of all time, Sonic the Hedgehog Sonic the Hedgehog is a fictional hedgehog character that serves as the mascot of the Japanese video game company Sega. The name is also the title of several entries in the Sonic the Hedgehog series. (R). The games are scheduled to ship in North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  in the first half of 2004. The companies previously released two other Sonic-branded games for the Game Boy Advance that boast combined sales of approximately a million units.

Sonic Battle
For the GameCube game, see .
Sonic Battle is a fighting game in the Sonic the Hedgehog series, developed by Dimps (under the guise of Sonic Team) and published either by Sega (in Japan) or THQ (outside of Japan)[2]
, the first title planned for release under the agreement, is scheduled to release in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  in January 2004. Coinciding with Sega's new Sonic Heroes Sonic Heroes (ソニック ヒーローズ   console release, Sonic Battle will benefit from Sega's multi-million dollar Sonic Heroes marketing campaign. The companies are also scheduled to release Sonic Advance 3 in 2004.

"Sega's uncompromising approach to design innovation and game quality have captivated cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 audiences of all ages across every viable gaming platform since Sonic debuted on the SEGA Genesis(TM) in 1991," said Brian Farrell, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , THQ. "We look forward to delivering two compelling new Sonic adventures to handheld gamers in 2004."

"With THQ's handheld publishing expertise, we have had tremendous success leveraging the Sonic brand on the Game Boy Advance platform," said Hide Irie, President and COO, Sega of America, SEGA Corporation. "Sonic Battle and Sonic Advance 3 are poised to be strong performers in the expanding Game Boy Advance marketplace."

The Sonic The Hedgehog series began in 1991 with the release of "Sonic The Hedgehog(R)" on SEGA Genesis(TM). The game quickly became a global hit. Over the years, Sonic The Hedgehog has been featured in more than 11 games on multiple SEGA gaming platforms including SEGA Genesis, SEGA Game Gear The Sega Game Gear is a handheld game console which was Sega's response to Nintendo's Game Boy. It was the third commercially available color handheld console, after the Atari Lynx and the Turbo Express. (TM), Pico(TM), SEGA Saturn(TM) and SEGA Dreamcast(TM). Most recently, the series continued with "Sonic Adventure 2 Battle" for Nintendo GameCube and "Sonic Advance" for GameBoy Advance, the first titles to utilize the Nintendo GameCube/GameBoy Advance Link Cable. In just over 10 years, Sonic The Hedgehog has become one of the most beloved and recognized video game characters of all time and the series has sold over 32 million units worldwide.

About Sega

SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a $3.5 billion corporation by market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.SEGA.com.

About THQ

THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. The THQ Wireless site is located at www.thqwireless.com. THQ is a registered trademark of THQ Inc.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on current expectations, estimates and projections about THQ's business based, in part, on assumptions made by its management. These statements are not guarantees of THQ's future performance or the performance of Sonic the Hedgehog video games, and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for THQ's products, including Sonic the Hedgehog, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. In addition, such statements could be affected by growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 and market conditions relating to the interactive software industry and general domestic and international economic conditions. Specific information concerning these and other such factors is contained in THQ's March 31, 2003 Form 10-KT filed with the Securities and Exchange Commission. A copy of this filing may be obtained by contacting THQ or the SEC. The forward-looking statements contained herein speak only as of the date on which they are made, and THQ does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Dec 1, 2003
Words:764
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