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THQ Wireless Partners With Vodafone to Deliver ``The Simpsons'' Branded Mobile Content Across Europe, Australia and New Zealand.


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CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Oct. 28, 2003

THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc. (Nasdaq:THQI) and Vodafone today announced an agreement for the distribution of Twentieth Century Fox's "The Simpsons" branded mobile content exclusively to Vodafone customers throughout Europe, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . The first content scheduled for release under this agreement, including ringtones, animated picture a moving picture.

See also: Picture
 messages, wallpapers and screen savers Screen Savers may refer to:
  • Screensavers, computer programs intended to preserve CRT monitors from "burn-in".
  • The Screen Savers, a technology-oriented television program that aired on TechTV and later G4.
, will be available beginning this November, followed by games.

"I am delighted that we are able to launch `The Simpsons' on a global basis with Vodafone. This is one of the most exciting launches in mobile entertainment to date," said Adam Comiskey, General Manager, THQ Wireless(TM). "Our decision to launch this range of content with Vodafone reflects on their ability to access a worldwide customer base. `The Simpsons' is set to become a leading favorite in mobile entertainment."

"`The Simpsons,' with its worldwide audience, is an important element of our global entertainment strategy," said Guy Laurence, Global Marketing Director Product and Content Services at Vodafone. "Vodafone will be first to market with the range of mobile entertainment content in Europe and Australiasia, giving our customers the first opportunity to enjoy the antics of `The Simpsons' through their mobile phones as well as on the television show."

"`The Simpsons' is a unique property given the breadth of its global audience and on-air longevity. On the other hand, the potential for mobile entertainment is revolutionary given the vast audiences that can be reached in a personalized and continual way," said Peter Byrne This name may refer to:
  • Peter Byrne (actor) (born 1928), English actor who played Andy Crawford in Dixon of Dock Green on BBC Television (1955–1976)
  • Peter Byrne (accountant) (born 1941), English chartered accountant who has been the Treasurer of the Cricket
, Executive Vice President of Licensing and Merchandising at Fox. "The mobile entertainment category is a natural fit for our global brand strategy for `The Simpsons' and we are excited about the opportunity to reach and entertain fans of the show. We look forward to rolling out the content with Vodafone."

"The launch of `The Simpsons' will set a new standard for product-development collaboration and content quality for the mobile space," said Jim Beddows, Vice President of Wireless Entertainment at Fox. "The intent of the service is to have an ongoing publishing strategy that is story and character driven to provide excitement and anticipation to the fans."

For more information about "The Simpsons" branded wireless content and the rest of the THQ Wireless product portfolio, please visit www.thqwireless.com or contact:

Jeff Klein/Sara Jaine Davis Carvell
Bender/Helper Impact
212-689-6360

Jon Earl/Janine Young/Emma Conlon
Vodafone Group/Media Relations
+44 (0) 1635 673310

Lulu Bridges/Justin Griffiths
Tavistock Communications
+44 (0) 20 7600 2288


About Fox

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations
company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage"
, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the top supplier of primetime entertainment programming to the broadcast networks.

About Vodafone

Vodafone provides a full range of mobile telecommunications services, including voice and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. . Vodafone has equity interests in 26 countries and Partner Networks in a further 9 countries, serving over 120 million proportionate customers.

Vodafone is recognised worldwide for its quality of service and product innovation. Vodafone's latest global service offering, Vodafone live! opens up a world of mobile colour communication, bringing news, information, e-mail, chat, location-based services See mobile positioning. , games and shopping to customers' mobile devices. Vodafone live! is available in 14 countries globally.

About THQ Wireless

THQ Wireless is a world-leading publisher and distributor of games for mobile phones with a current catalogue of more than fifty titles. The company is a subsidiary of THQ Inc. (Nasdaq:THQI). Further information at www.thqwireless.com (http://www.thqwireless.com)

About THQ

THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms Each hardware platform, or CPU family, has a unique machine language. All software presented to the computer for execution must be in the binary coded machine language of that CPU. Following is a list of the major hardware platforms in existence today. See platform.  including those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft as well as PC CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and wireless devices. The THQ web site is located at www.thq.com. THQ and THQ Wireless are registered by and/ or trademarks of THQ Inc.

This press release contains statements that are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on current expectations, estimates and projections about THQ's business based, in part, on assumptions made by its management. These statements are not guarantees of THQ's future performance or the performance of THQ Wireless games, and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for THQ's products, including THQ Wireless games, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. In addition, such statements could be affected by growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 and market conditions relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the interactive software industry and general domestic and international economic conditions. Specific information concerning these and other such factors is contained in THQ's March 31, 2003, Form 10-KT filed with the Securities and Exchange Commission. A copy of this filing may be obtained by contacting THQ or the SEC. The forward-looking statements contained herein speak only as of the date on which they are made, and THQ does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

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COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 28, 2003
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