THQ BUYS RIVAL; GAME MAKER IN MTV DEAL.Byline: Ben Sullivan Daily News Staff Writer Video game maker THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters Inc. said Friday it will pay about $13 million to acquire Pacific Coast Power & Light Co., a small Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern game developer. The news came one day after THQ successfully launched three new titles at Electronic Entertainment Expo, or E3, the video game industry's largest annual gathering which was held this week in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The privately held Pacific Coast, formerly known as Don Traeger Productions Inc., is located in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. . Company founder Don Traeger will continue to manage the firm as its president, THQ said, and Dennis Harper will remain its vice president of product development. THQ is increasingly focusing on developing in-house content. Friday's proposed deal would give it a considerable increase in development management strength. Traeger spent 10 years at THQ archrival arch·ri·val n. A principal rival. Electronic Arts, while Harper was with Atari Games for 17 years developing arcade games. In related news, THQ said it has signed a deal with MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. to develop and publish MTV Sports video games. The four-year contract gives THQ rights to the MTV property for all current and future game platforms from Sony, Nintendo and Sega, and for personal computers. The first games are due out this winter. THQ also said it signed an agreement with the Professional Rodeo Cowboy Association to publish and distribute rodeo games for the PlayStation and PCs worldwide. None of Friday's news was enough to lift THQ shares in the face of a wide sell-off of stocks that sent most indexes down sharply. THQ shares fell 6.12 percent, or $1.6875, to $25.875. |
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