THOMAS J. GENTILE JOINS USLIFE CORPORATION AS VICE PRESIDENT - MARKETING CONDUCT.

NEW YORK--(BUSINESS WIRE)--March 18, 1997--Thomas J. Gentile joined USLIFE Corporation (NYSE:USH) as vice president - marketing conduct. He succeeds Angelo C. LiRosi who has been named to the newly created position of senior executive vice president - marketing with The United States Life Insurance Company, a wholly owned USLIFE company. The announcement was made today by Gordon E. Crosby, Jr., chairman of the board and the executive committee of USLIFE.

Thomas J. Gentile, 39, will be responsible for managing, supervising and implementing policy for proper marketing conduct among all USLIFE companies and the field force. Prior to joining USLIFE Corporation, Mr. Gentile had been associated with Metropolitan Life Insurance Company since 1990, having served in numerous marketing and compliance positions. From 1986 to 1990, he served as manager of direct marketing with CSM, Inc., and from 1980 to 1985 he was an attorney with Hendricks & Addochio.

Mr. Gentile earned his Juris Doctorate from Seton Hall Law School, an MBA from the University of South Florida and a Bachelor of Arts degree in political science from Muhlenberg College. Also, he received his Life Underwriter Training Council Fellow (LUTCF) designation.

He and his wife, Karen, and their daughter, Jessica, reside in South Orange, New Jersey. -0- Note to the Editor:

USLIFE Corporation is a life insurance-based holding company comprised of eleven wholly owned subsidiaries. With $178 billion of life insurance in force and nearly $8 billion in assets, USLIFE Corporation operates nationwide through three ordinary life insurance companies, a credit insurance group, and six other companies that provide investment advisory, broker-dealer, marketing, real-estate, data processing and administrative services. USLIFE Corporation common stock is traded under the symbol "USH" on the New York, Chicago, Pacific and London stock exchanges.

USLIFE 30-Year Annual Compound Growth Rates:

Assets..............................................13%

Life Insurance In Force.............................15%

Annualized Premiums (Individual)....................13%

Capital & Surplus...................................13%

After-Tax Net Gain..................................10%

CONTACT: Richard G. Hohn

Senior Vice President

Investor Relations,

Secretary & Counsel

212/709-6415