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THERE IS PLENTY IN STORE FOR OUTDOORS NEW SHOPS OPEN FOR ENTHUSIASTS.


Byline: Keith Lair Staff Writer

PASADENA - In the past six months, two companies synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 the outdoors have opened downtown.

Patagonia, known for its rock climbing rock climbing Sports medicine An 'extreme sport' in which the participant climbs rock formations, with or without ropes Injury risk Fractures, abrasions, death. See Extreme sports.  and mountaineering gear, opened six months ago at 47 N. Fair Oaks Fair Oaks, town, United States
Fair Oaks, uninc. residential town (1990 pop. 26,867), Sacramento co., N central Calif., on the American River, in a growing citrus fruit and farm area.
 Ave. It is the fifth Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  store and also offers products in other outdoor activities.

Orvis, respected for its fly-fishing gear, opened Saturday at 345 S. Lake Ave., Suite 102. The closest Orvis Co. Store, which at 148 years has the oldest outdoor catalog, is in Palo Alto Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
. The store caters to fly fishing, hunting and retriever retriever: see sporting dog.
retriever

Any of several dog breeds, bred to retrieve game, that have a thick, water-resistant coat, keen sense of smell, and “soft” mouth that does not damage game. Retrievers are 22–24 in.
 dogs. It also has a variety of other outdoor offerings.

``In the L.A. region, there are a lot of fly-fishers here,'' Orvis fly-fishing manager Les Bevan said. ``They fish the Eastern Sierra, the Pacific and they travel.''

The two stores now give Pasadena a strong fly-fishing presence. West Valley anglers always could buy gear at several area establishments, but for pure fly fishing, anglers had to travel to La Verne's End of the Line Fly Fishing and Fullerton's Bob Marriott's Flyfishing Store to experience a fly angling-only environment.

``For years, we've wondered why there hasn't been anything over here,'' said Pasadena's Will Trefry, a member of the Pasadena Casting Club. ``The demographics point to there should be one. I know there are a lot of anglers interested in one here, and supporting one here.''

There are 350 members of the Pasadena Casting Club and many were at last weekend's grand opening. Kevin Olson of Temple City and Dan Sturznacker and Seymour Sawyer of Pasadena were tying flies. Jim Edmundson, the conservation director of California Trout California Trout is a San Francisco-based 501(c)(3) conservation group dedicated to “protecting and restoring wild trout and steelhead waters throughout California”. , discussed the conservation organization's programs.

``I'm a junkie junkie Popular health A popular term for a person, usually an IV narcotic abusing addict, whose life is disorganized vis-á-vis family and societal structure, whose existence revolves around obtaining–often through theft, prostitution or other illicit  for all this technology and equipment,'' shopper Dave Little of Santa Monica said. ``That's why I came here. There's no doubt about it, it's a little better than going all the way to Orange County or to the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 (to Van Nuys' The Fisherman's Spot.)''

Water conditions for the Eastern Sierra and Huntington Flats are listed above the row of rods and tippets.

``With all those members in the Pasadena Casting Club, it's good for us to be here,'' Bevan said.

Veteran anglers and newcomers purveyed the corner store. Some anglers tried out equipment on a rooftop walkway.

Former Pasadena resident Harry Lewis was showing friend Tom Falconi some of the gear the Woodland Hills residents will need when they go fishing in Tennessee this summer.

``I prefer using G-Loomis (equipment), but Orvis is a big name and good product in fly-fishing,'' Lewis said. ``It is an excellent place for Tom to start, and it's now right here near us.''

Bevan said almost all of the top executives at Orvis fly fish, and the company won't be abandoning its bread and butter soon.

He said he plans to have clinics and classes in the future, especially for fly tying.

``I hope they work with us,'' Trefry said. ``It's an excellent opportunity for our club and for their store.''
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Sports
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:May 22, 2003
Words:500
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