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THERE CAN BE ONLY ONE TRUMP TOWERS ON TV SHOW.


Byline: Lisa Mascaro Staff Writer

``You're fired!''

With those typically unbearable words, Donald Trump Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , the bad-boy mogul of the '80s, has reinvented himself and reality TV in one successful swoop, bringing giddy pleasure to 20 million Americans each week.

More than just another goofy reality show, Trump's NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 hit ``The Apprentice'' on Thursday nights has provided a glimpse of millionaires- in-training and, in the weeks since the show took off, showed they're an awful lot like office co-workers everywhere.

No fake millionaire to marry, no rats to eat for survival, just Nick and Amy, Troy and Kwame, and all the others who bicker bick·er  
intr.v. bick·ered, bick·er·ing, bick·ers
1. To engage in a petty, bad-tempered quarrel; squabble. See Synonyms at argue.

2.
, barter and back-stab to get ahead - in this case, to emerge as the winner and get hired as one of Trump's foot soldiers for $250,000 a year.

``It's almost a reality show that you don't have to be embarrassed to say you watch,'' said Gigi Johnson, director of the Entertainment Management Program at UCLA's Anderson School of Management Anderson School of Management may refer to:
  • UCLA Anderson School of Management, University of California, Los Angeles (named after John Edward Anderson)
  • Anderson School of Management (University of New Mexico) (named after Robert O. Anderson)
  • A.
.

``There are things to do with everybody's everyday week - negotiations, selling things. It's almost like more people's average workday than following something strange on 'Fear Factor.'''

The show - with co-executive producers Trump and Mark Burnett Mark Burnett (born 17 July, 1960) is a British-American television producer. He is known for introducing reality television as a genre to the USA. He produced the USA version of the series Survivor and the Eco-Challenge. , the reality TV pioneer who produced ``Survivor'' - has won a fan base among executives, business students and ordinary folks alike who have been glued to the TV version of what they live every day.

Paul Holland Paul Holland (born 8 July 1973 in Lincoln) is a former English footballer, and is currently assistant manager at League Two club Mansfield Town. Holland has previously served as the club's youth team coach, and was appointed caretaker manager following Peter Shirtliff's dismissal , the founder of Yum Yum Donuts who now runs a nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 for entrepreneurs in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , has seen a 20 percent boost in visitors to his Web site - www.myownbusiness.org - since he started posting nuggets Nuggets can refer to several branches of interest:
  • , a compilation of U.S. psychedelic rock released between 1965 and 1968
  • , a Rhino Records box set of non-U.S.
 of business wisdom gleaned from the show.

The site's chat room is filled with budding entrepreneurs' comments about what worked for Troy, Amy and the ``Apprentice'' gang - and what bombed.

``I think the thing that turns so many people on watching the show, entrepreneurs have been there, done that,'' said Holland. ``They've seen these teams go out and (do some) cockamamie things.''

Here's how the show works: Sixteen men and women started off in January vying for the chance to work for Trump for a year.

They've been separated into two competing teams each week - first, women against men, and, later, more randomly - and are given a business challenge, from selling lemonade to running an art gallery.

At the end of each episode, the winning team, the one that makes the most money, gets a rich-person reward - say, a harbor tour on a fancy yacht or a meeting with New York Yankees Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  owner George Steinbrenner George Michael Steinbrenner III (born July 4, 1930 in Rocky River, Ohio), often known as "The Boss", is an American billionaire businessman and the principal owner of Major League Baseball's New York Yankees.  - and the losing team members face Trump in the board room with their bags packed.

The losers sit on one side of the long boardroom table and The Donald sits in a big chair across from them, flanked by his two executive lieutenants.

That's when one team member gets fired.

And also when it gets really good.

Under prodding from Trump, the teammates let loose on each other in a way only co-workers clinging to their rung on the corporate ladder can do. Trump's two lieutenants chime in chime 1  
n.
1. An apparatus for striking a bell or set of bells to produce a musical sound.

2. Music A set of tuned bells used as an orchestral instrument. Often used in the plural.

3.
 with unflinching performance reviews.

The winner will be the last one standing, and they'll go on to become Trump's new apprentice after the show wraps up in mid-April.

Viewers love watching Trump & Co. in action.

``It's fascinating in that it's almost this make-believe world - if I can hire the best that are out there and put them to work, then make my selection process after, what a neat thing to do,'' said Bruce Ackerman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Economic Alliance of the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
.

``The other thing that seems to be a little bit intriguing is watching people kind of experiment with success. If you know you wouldn't fail, what would you do? The opportunity of a huge job with one of the great real estate moguls of all time - what would you be willing to do?''

Johnson, who's teaching tomorrow's moguls today at UCLA's Anderson School, said the show has a ``really rabid fan base'' among MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 students on campus.

``They see themselves, as they could be easily characters on the show - they can really relate to it.''

For the rest of the non-MBA-to-be viewers just getting through the workday, the show, like the comic strip ``Dilbert'' a decade ago, takes an entertaining, razor-sharp look at the people and personalities with whom we share the 9-to-5.

As with ``The Weakest Link'' and ``Survivor'' before, viewers can't help but smirk, like when Sam got sacked or Omarosa got canned. Sure, it's basking in another's pain, but there's something very satisfying - in a world where bosses don't really fire anyone like that anymore - when Trump blurts out that fatal phrase.

``The public hasn't really had a chance to see a person like a Donald Trump in action,'' said Encino-based management consultant Ken Lloyd, author of ``Jerks at Work: How to Deal With People Problems and Problem People,'' who also writes a weekly business column for the Daily News that is nationally syndicated.

``They can really enter this world they've never been in. Who can really enter Donald Trump's world? And now all of America's in there.''

Recent scandals in corporate America aside, the show taps into an entrepreneurial spirit that is alive and well these days, drawn as always by the promise of ``money, money, money, money,'' as ``The Apprentice'' theme song reminds.

Thousands of would-be contestants have lined up in the wee hours of the morning in Los Angeles and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 for the chance to super-size their day jobs - and salaries - working for Trump.

``It's a little bit of a Cinderella story for everyone,'' said Johnson.

If it takes a TV show to nudge them along - even one starring The Donald, with his pouting pout 1  
v. pout·ed, pout·ing, pouts

v.intr.
1. To exhibit displeasure or disappointment; sulk.

2. To protrude the lips in an expression of displeasure or sulkiness.
 lips, fiery style and that hair - so be it.

``I have great admiration for Donald Trump,'' said Holland. ``I think that his comeback from being really upside down 12 years ago was a wonderful entrepreneurial comeback - one of the greatest comeback stories of all time.''

``All entrepreneurs have a chapter of failure. It's his guts and brains in accomplishing that recovery was outstanding.

``I think that Donald Trump would be a wonderful guy for entrepreneurs to emulate in terms of the advice he gives.''

``The Apprentice'' has been a hit for the network, which signed Trump on for another two seasons - just as ``Friends'' gets ready to vacate To annul, set aside, or render void; to surrender possession or occupancy.

The term vacate has two common usages in the law. With respect to real property, to vacate the premises means to give up possession of the property and leave the area totally devoid of contents.
 the Thursday night time slot.

The public seems to have an insatiable appetite for playing along - and tuning in tuning in,
v process in which a therapeutic touch practitioner centers himself or herself so as to be aligned with or “in tune” with a healing energy “frequency,” so that the patient may choose to join the practitioner (tune
.

Lloyd says that, for apparently bright, well-educated MBA students, or their street-smart counterparts, the chance to get on the show is one they can't refuse.

An appearance on ``The Apprentice'' would provide a priceless ``calling card'' for future entrees into the business world.

``What a great opportunity for an entrepreneur. ... And to meet with Donald Trump. It's nirvana. You can't lose, literally.''

And for everyone else, it's what TV's all about - a chance to get away, for an hour a day, from the war, the election and everything else that's really going on in life.

``We live in a society where nobody listens or cares about anybody else,'' said professor Joe Saltzman at USC's Annenberg School for Communication There are two schools named Annenberg School for Communication.
  • USC Annenberg School for Communication at the University of Southern California
  • Annenberg School for Communication at the University of Pennsylvania
See also
  • Annenberg
 and a fan of the show. ``People can be in a job many, many years, and nobody knows their name.

``This is a chance of a lifetime for people to notice them. Look at me - I can sing. Look at me - I can eat bugs. Look at me - I'm up for a job with Donald Trump.''

Lisa Mascaro, (818) 713-3761

lisa.mascaro(at)dailynews.com

CAPTION(S):

20 photos, box

Photo:

(1 -- 17 -- color) On tonight's episode of ``The Apprentice,'' Donald Trump will eliminate one of six remaining contestants. Highlighted from top are Bill, Kwame, Nick, Katrina, Amy and Troy.

(18 -- color) Ken Lloyd

(19 -- color) Gigi Johnson

(20 -- color) Phil Holland

Box:

`YOU'RE FIRED!
COPYRIGHT 2004 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Mar 25, 2004
Words:1318
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