THE YANKEE GROUP: THE NUMBERS BEHIND THE ISPs.The Yankee Group recently completed an analysis of the consumer Internet access market and concluded that the fight for the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. number two position, behind AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , is intensifying as five powerful Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. wage an all-out war for subscribers and consumer mind share. A future Report on the state of the ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. market will take an in-depth look at the players within the ISP space, paying attention to marketing strategies regarding subscriber churn, acquisition, and retention. Further, the Report will address the current period of consolidation that the service provider space is experiencing, the access options that consumers are offered, including free, fee-based and broadband, and the providers serving the growing private label space. The Yankee Group's Internet Market Strategies Planning Service has segmented the competitive ISP landscape and totaled active* subscriber counts for each of the following groups: * Fee-based Internet service (consumer dial-up and residential broadband), * Free Internet service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. providers, and * Overall Internet subscribers (fee-based dial-up and residential broadband access, and free Internet service providers). An in-depth analysis will be incorporated into a Yankee Group Report on the state of the ISP space, and will be available shortly. |
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