THE SPA EXPERIENCE IS NO LONGER JUST A WOMAN'S WORLD ... MAN-ICURE, ANYONE?Byline: MELISSA HECKSCHER >LA.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. There was a time when the spa was a woman's escape -- when seaweed wraps and deep-pore cleansing facials were a ladies-only repertoire not all that different from a trip to the beauty parlor or a jaunt to the nail salon A nail salon is a beauty services establishment that offers nail care services such as manicures, pedicures, and nail enhancements primarily. Often, nail salons also offer skin care services. There are approximately 38,000 nail salons in the U.S. . Not anymore: Today's man manicures, too. "The spa experience is really not seen as a frou-frou place of pampering anymore," said Lynne McNees, president of the International Spa Association. "It's seen as a place to go to take care of yourself and to really focus on a healthier lifestyle." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the ISPA ISPA International School Psychology Association ISPA Internet Service Providers Association ISPA Instituto Superior de Psicologia Aplicada (Portugal) ISPA International Spa Association ISPA Istituto di Scienze delle Produzioni Alimentari , men make up 31 percent of all spa-goers, up from 24 percent in 2002. And while massage (particularly sports massage sports massage Sports medicine A Western massage that addresses specific needs of athletes Components Swedish massage, cross-fiber friction massage, deep compression massage, trigger point therapy Timing During training, before or after events, to enhance ) is still the No. 1 men's treatment, McNees said facials, pedicures and manicures aren't far behind. "We all want to get a deep cleanse on our face," McNees said. "The deep cleanse and the exfoliation exfoliation /ex·fo·li·a·tion/ (eks-fo?le-a´shun) 1. a falling off in scales or layers. 2. the removal of scales or flakes from the surface of the skin. 3. helps with the fine lines History Fine Lines is a new Japanese rock band that consist two members from band called Husking Bee. Their dual emotionally charged vocalists, and impressive musicianship of the members: Tetsuya Kudo on bass, Kazuya Hirabayashi on guitar and vocals, George Kurosawa on guitar . Men are just as concerned about looking good as women are." Indeed, the kempt man has come a long way since a sinister Christian Bale in "American Psycho American Psycho is a 1991 novel by Bret Easton Ellis. It is a first-person narrative of the life of a wealthy young Manhattanite and self-proclaimed serial killer. The graphic violence and sexual content was widely commented upon at the novel's release. " made it appear as if only psychotic men used moisturizer mois·tur·iz·er n. A cosmetic lotion or cream applied to the skin to counter dryness. moisturizer n → crema hidratante moisturizer moist n . And considering that a (naturally) suntanned sun·tan n. A tan color on the skin resulting from exposure to the sun. sun  tanned face is no longer
considered "healthy," and copious amounts of chest hair lost
mass appeal around, say, 1979, it's no wonder more and more men are
flocking to spas and salons for facials and "manscaping"
(slang for body-hair trimming).
"If the man is going to expect the woman to look good, why shouldn't the woman expect the man to look good?" asked Vic Sosikian, owner of the Mark Matthew Fine Gentlemen's Grooming Club in Studio City, an upscale barber shop that offers massage, facials and other spa services for men. "Men's grooming is something that we should have been doing all along." Sosikian decorated his windowless Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S. salon with dark wood panels, brown leather chairs and flat-screen TVs to give the space a country-club feel. "Nobody's walking by pointing, seeing a guy getting a pedicure," Sosikian said. But since men-only spas are still the exception, many facilities that have long been popular with women are creating separate menus to appeal to a man's sensibilities and to quell any potential spa timidity. At Nitespa in Venice, men can opt for a "MAN-icure," with an optional hand massage and paraffin dip. Similarly, Eos Spa in Sherman Oaks offers the "Alpha Male Facial," a deep-cleansing facial that addresses razor irritation and ingrown hairs, and the "Hand 'Em Over" manicure that promises "the well-groomed look of a Wall Street broker." "I think a lot of men are intimidated by spas because they think they're really girly girl·y adj. Variant of girlie. ," said Eos Spa manager Nicole Nixon, who said about 20 percent of her clients are men. "Marketing specifically toward him brings in a lot more men because it creates a niche." Some spas even offer men's below-the-belt waxing, an arguable final frontier when it comes to making the men's spa experience on par with its female-oriented counterpart. "We do what men demand," Sosikian said, adding that the more "complicated" waxing can cost upward of more than; above. See also: Upward $75. "Some guys just want their arm hair trimmed. To be honest, what other spa does that?" Honestly? Not many. Melissa Heckscher, (310) 540-5511, Ext.329 melissa.heckscher@dailybreeze.com. >just for men LOS FELIZ Dtox day spa A day spa is a business establishment which people visit for personal care treatments such as massages and facials. It is similar to a beauty salon in that it is only visited for the duration of the treatment. 3206 Los Feliz Blvd. (323) 665-3869 www.dtoxdayspa.com >For the guys: One Friday a month from 6 to 9 p.m. the spa hosts a co-ed "Happy Hour," during which 20-minute treatments are offered at discounted prices ($39 for one treatment; $69 for two treatments; $99 for three treatments). Hors d'oeuvres and beverages are served. RSVPs are required. The next Happy Hour is Sept. 14. SHERMAN OAKS Eos Spa 14449 Ventura Blvd. (818) 501-4423 www.eosspa.com >For the guys: "Alpha male facial," a deep-cleansing facial designed to address razor irritation and ingrown hairs. STUDIO CITY Mark Matthew Fine Gentlemen's Grooming Club 12175 Ventura Blvd., Second Floor (above Koo Koo Roo) (818) 980-0022 www.markmatthew.net >For the guys: A men's below-the-belt wax. If you're not that brave (or pain-tolerant) the arm and back hair trim or simple eyebrow waxing are always options. (Eyebrow shaping starts at $20, below-the-belt waxing at $90 and back waxing at $50.) WEST HOLLYWOOD Igor Skin Care 801 Larrabee St., Suite 5 (866) 436-1590 www.igorskincare.com >For the guys: (All-over) body wax. ($20 for shoulder wax up to $100 for a "Boyzillian.") BEVERLY HILLS The Shave of Beverly Hills 230 S. Beverly Drive (310) 888-2898 www.theshavebeverlyhills.com >For the guys: "Sweater removal," i.e., back hair waxing. (Starts at $35.) VENICE Nitespa 1301 Abbot Kinney Blvd., Suite 33 (310) 396-5122 www.nitespa.com >For the guys: MAN-icure ($20) with an optional hand massage and paraffin wax dip ($15). CAPTION(S): 4 photos, box Photo: (1 -- cover -- color) CHECKING OUT THE manscape FROM MASSAGES TO MANICURES, SPAS THAT CATER TO MALES (2 -- color) At the upscale Mark Matthew Fine Gentlemen's Grooming Club, Oscar Zenteno gives Joe Fortino a haircut. Facials, massages and even a "below the belt" waxing are also available. (3 -- color) Tina Perlmuter pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. Joe Fortino with a manicure at the Mark Matthew Fine Gentlemen's Grooming Club in Studio City. (4 -- color) Massage therapist Monica Zuniga works out the kinks for Jerrod Webster at Eos Spa in Sherman Oaks. Massage is the most popular treatment for men. Box: > just for men (see text) |
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