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THE SINE COMPANIES CONNECTED TO AUTO INDUSTRY FUTURE

 THE SINE COMPANIES CONNECTED TO AUTO INDUSTRY FUTURE
 MOUNT CLEMENS, Mich., March 4 /PRNewswire/ -- To remain an


automotive supplier in the 1990s is no easy task. Survivors must produce best-in-class quality, deliver products in just-in-time fashion, provide full-service engineering, program management, and anticipate automaker needs, all while cutting costs.
 One such survivor is The Sine Companies, Inc., a Mount Clemens-based manufacturer of electrical connectors used in conjunction with industrial control products for factory-floor automation equipment. Sine is not just surviving, but prospering, by embracing the changing realities of doing business as an automotive suppler today.
 Indeed, the business of quick-connect, multi-pin electrical connectors for factory-floor equipment may sound humdrum to the average car buyer, but such products cut time in bringing a vehicle from concept to market. And that's very exciting to the average consumer, who demands to see new and better cars more often on the showroom floor. Now, and in the future, time-to-market proficiency will be a key measure of an automaker's efficiency, and its future success.
 "Today, auto suppliers must be as attuned to the needs of car buyers as to the automakers," said Sine President Gerald R. Zaccardelli. "Increased competition among automakers along with consumer interest for new, more technically advanced and safer vehicles has created greater demand for our products."
 "The late '80s and so far into the '90s have brought a tremendous need for industrial control products in the automated factory. These requirements, coupled with numerous new vehicle programs have expanded the use of connector products. The benefits of connectorization, and Sine's contribution in terms of products and services, have been rewarding."
 Sine's connectorized assemblies enable automobile manufacturers to reduce time and costs in retooling a manufacturing facility. In the manufacturing environment, connectorization lends itself to flexibility, portability, expendability, modular equipment design and build, turn-key system assembly and tryout, and quick teardown and setup. Connector assemblies expedite system de-bugging and startup, reduce maintenance repair and downtime and replace extensive on-site labor of hardwiring.
 Although Sine's connectors are of excellent quality, building a good product alone no longer guarantees that an automotive supplier will prosper, according to the company. Much press has been given on the subject of automotive component supplier competitiveness. The same problems and challenges are also being experienced by and await those suppliers like Sine who are tied to factory-floor capital spending.
 "All automotive suppliers, whether component or equipment manufacturers, must embrace the new philosophies of doing business in the auto industry," said Zaccardelli. "That means developing a different, stronger, more closely tied working relationship with those you sell to -- both the auto manufacturer and its OEM base. It may also mean restructuring your organization to be more flexible and responsible to the changing needs of the industry."
 The Sine Companies recently completed a two-year process to restructure its organization. The companies were formally knows as: The Sine Products Company, Sine Connector Corporation, and Sine Electro- Mold, Inc. Consolidation and restructuring has allowed The Sine Companies to emerge as a more efficient and streamlined company. It is now poised as an electrical interconnect specialist ready to offer complete design, engineering and manufacturing capabilities to its customers.
 "Fortunately, we have made some right moves since the business started 25 years ago. In today's environment, to successfully be in business this long is quite an accomplishment, especially for a small company," stated Zaccardelli. "But the needs of the auto industry are changing so quickly. Our greatest challenge will be to remain committed to keeping pace with it."
 The Sine Companies, Inc., celebrating its 25th year in business, is a manufacturer of industrial heavy-duty grade, multi-pin electrical connectors, custom-molded electrical products, and wire harness and cable assemblies. Its products allow for quick and easy connection and disconnection of electrical circuits for factory-floor automation equipment. Sine serves the North American automakers and their OEM supplier, machine tool, automation and assembly equipment vendors.
 -0- 3/4/92
 /CONTACT: Mario Barraco of The Sine Companies, Inc., 313-465-3131/ CO: The Sine Companies, Inc. ST: Michigan IN: AUT SU:


SB -- DE010 -- 4827 03/04/92 09:27 EST
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Date:Mar 4, 1992
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