THE ROVING EYE.WHY would a man plunk down Verb 1. plunk down - set (something or oneself) down with or as if with a noise; "He planked the money on the table"; "He planked himself into the sofa" plonk, flump, plank, plump, plump down, plunk, plop big bucks for a pair of briefs? The answer is simple, to please a woman. More and more men are deciding they want sexy-looking briefs that fit great while pleasing their partner, says Perry Berne, manager of La Perla in Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. . "Traditionally, it has been women's lingerie that has been pricey and sexy," Berne says. "But today's self-evolved male realizes that if women can do it, so can they." The cost of the new generation of men's garments ranges from $80 on up, including Gucci's silky bikini briefs with a rhinestone rhine·stone n. A colorless artificial gem of paste or glass, often with facets that sparkle in imitation of a diamond. [After the Rhine (translation of French caillou du Rhin : "G" on the hip for $280. Says one male shopper, "Why should women have all the fun?" Another male consumer confirms the briefs are big with the ladies and can set the tone of the evening. Still others in search of comfort and style say they feel like second skin. Designers like Gucci, Hanro, Dolce dol·ce Music adv. & adj. In a gentle and sweet manner. Used chiefly as a direction. [From Italian, sweet, from Latin dulcis.] Adv. 1. & Gabbana and Zimmerle are responding to the demand for the expensive briefs with selling points like mercerized cotton, tighter weave and high finish. The goal for many designers is to blow boring Fruit of the Loom Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the styles out of the water. It is not surprising that many customers buying the briefs are women. "It's a broad base of customers, not just the super rich. Everyone wants them now," says Gucci sales assistant Sheila Carl. A female shopper at Gucci adds, "If you get a guy a pair of these, he'll never mistake your wicked intentions." |
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