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THE ROTHCHILD COMPANIES TO ACQUIRE TWO ALASKA FIRMS

 MIAMI, April 8 /PRNewswire/ -- The Rothchild Companies, Inc. (OTC Bulletin Board: ROCH), a Miami-based publicly held company, announced today an agreement to acquire 90 percent of the common stock of Alaska Seafoods Interface, Inc. ("ASII"), a privately held Alaska corporation, for cash, common stock of The Rothchild Companies, Inc. and funding of ASII's operating expenses for the balance of 1993. Specific terms of the acquisition were not announced.
 Alaska Seafoods Interface, Inc. is a newly formed, development stage seafood packaging and marketing company with a license to market a new proprietary packaging technology to Alaskan companies which substantially extends the food shelf-life for fresh and frozen wild salmon.
 ASII has also entered into a purchase agreement for the acquisition of all of the capital stock of Sea Hawk Seafoods, Inc., an Alaska corporation which has been operating as a shore-based seafood processor for more than 12 years. Sea Hawk Seafoods, Inc. had annual sales in 1992 of more than $10.8 million.
 The Rothchild Companies sees the overall acquisition of Sea Hawk's seafood processing business and the seafood packaging business of ASII as meshing well with its wholly owned advertising agency and marketing unit, The Rothchild Group, Inc. The Rothchild Group, Inc. will undertake a major advertising and marketing campaign to introduce Sea Hawk to supermarkets in the U.S.
 Howard Rothchild, chairman and CEO of The Rothchild Companies, Inc. said, "The advertising industry has changed significantly from the big media budgets of the 80s. Today's clients need market penetration know-how and all of the value-added creative marketing that it takes to increase market share. As a public company, we have been seeking qualified acquisition opportunities to bring our own proprietary clients to our advertising and marketing agency operations."
 The company intends to finance the acquisition in part with proceeds from a private placement of its securities in the near term.
 The Rothchild Companies, Inc. is traded over-the-counter, Bulletin Board.
 -0- 4/8/93
 /CONTACT: Howard Rothchild of The Rothchild Companies, 305-576-4141/
 (ROCH)


CO: The Rothchild Companies; Alaska Seafoods Interface, Inc.; Sea Hawk
 Seafoods ST: Florida, Alaska IN: FOD SU: TNM


AW-JB -- FL008 -- 4323 04/08/93 15:08 EDT
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Publication:PR Newswire
Date:Apr 8, 1993
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