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THE RIGHT START INC. ANNOUNCES OPENING OF ITS FIRST RETAIL STORE IN WESTLAKE VILLAGE

              THE RIGHT START INC. ANNOUNCES OPENING OF
             ITS FIRST RETAIL STORE IN WESTLAKE VILLAGE
    WESTLAKE VILLAGE, Calif., Nov. 5 /PRNewswire/ -- The Right Start Inc., a mail order catalog specializing in quality products for infants and children up to 4 years old, has announced the opening of its first retail store at 5334A Sterling Center Dr., Westlake Village.  Parents, kids and all those interested in children's items are invited to a grand opening celebration featuring clowns, magicians, giveaways and free food on Nov. 9th and 10th, from 11 a.m. to 3 p.m.
    Stan Fridstein and Lenny Targon, founders of the five-year-old catalog company, decided to open a retail outlet because of the many customers who came by The Right Start headquarters to see and test the products featured in the catalog.
    "When we realized we were serving thousands of customers annually from our reception area, we knew it was time to offer them a place to shop for Right Start products," said Fridstein.
    The 2,000-square-foot state-of-the-art retail space includes a play area where children can test toys and a quiet area where mothers can nurse or change diapers or just relax.
    "We've unfolded the pages of our catalog into an exciting retail environment.  The area provides children with a safe place to sample our toys while their parents shop.  At the same time, it gives us a chance to try out new products and observe children interacting with our toys so that we can better understand what they need," added Fridstein.
    The Right Start Catalog arrives in nearly 3 million homes four times a year, along with additional sales catalogs throughout the year.
    -0-                    11/5/91
    /CONTACT:  Stan Fridstein of The Right Start Inc., 818-707-7100, or Elizabeth Gard or Roger S. Pondel of Rifkind, Pondel & Parsons, 213-207-9300, for The Right Start Inc./ CO:  The Right Start Inc. ST:  California IN:  REA SU: EH-CH -- LA025 -- 1480 11/05/91 19:35 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 5, 1991
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