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THE READER'S DIGEST ASSOCIATION NAMES REBECCA SCHIFF VICE PRESIDENT-INVESTOR RELATIONS

 PLEASANTVILLE, N.Y., Nov. 15 /PRNewswire/ -- Rebecca Schiff, 40, has been named vice president-investor relations at The Reader's Digest Association, Inc., (NYSE: RDA) effective Dec. 6.
 Schiff will report to Anthony W. Ruggiero, chief financial officer, and be the company's primary contact with the financial community and investors.
 "Schiff's global business experience and strong ties to Wall Street provide us with the ability to keep analysts and investors well-informed about our operations and strategies," Ruggiero said.
 Schiff, a certified public accountant, comes to Reader's Digest from Pfizer, Inc., where she served as director of investor relations since 1987. Her global responsibilities included investor presentations and analyst meetings, ongoing contact with the financial community and counseling senior management on investor relations matters.
 Before she joined Pfizer in 1983, Schiff spent two years at Price Waterhouse. She began her career as a production chemist at New England Nuclear in 1974.
 Schiff holds a bachelor's degree in chemistry from Clark University and a master's degree in accounting from Northeastern University. She lives with her husband in Manhattan.
 The Reader's Digest Association, Inc. is a global publisher of magazines, books, music and videos and one of the world's leading direct mail marketers. Global headquarters is in Pleasantville.
 -0- 11/15/93
 /CONTACT: Beth Jones of Reader's Digest, 914-244-5595/
 (RDA)


CO: The Reader's Digest Association ST: New York IN: PUB SU: PER

DH -- NY033 -- 4287 11/15/93 09:56 EST
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Publication:PR Newswire
Date:Nov 15, 1993
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