THE PUTNAM BERKLEY PUBLISHING GROUP LAUNCHES A NEW BOOKSTORE CAFE IN CYBERSPACE AS PART OF MCA/UNIVERSAL'S CYBERWALK
Users Can Wander Around the Stacks and Browse Among Dozens of Subject Categories and Hundreds of Books From Their Home Computers
NEW YORK, Dec. 4 /PRNewswire/ -- The Putnam Berkley Group, Inc. has launched a World Wide Web site to showcase the hundreds of Putnam Berkley book titles that are also available at local book stores from coast to coast. This unique website -- which is part of parent company MCA/Universal's hugely successful "Cyberwalk" site -- features an exciting interactive bookstore in cyberspace.
Visitors to the Putnam Berkley web site (http://www.putnam.com/putnam) find themselves standing in the center of a virtual bookstore with dozens of subject categories to browse through and hundreds of book titles to pull off shelves and examine. With a click of a mouse, visitors can move from the "Biography" section to the "Business/Careers" section and then on to the area where they'll find "Books For Young Readers." At each location they can scan the bookshelves, click on a particular title, and find themselves transported to homepages for authors ranging from Ted Pedersen and Francis Moss ("Internet For Kids"), to Amy Tan ("The Hundred Secret Senses"), Patricia Cornwell ("The Body Farm"), Nichelle Nichols ("Beyond Uhura"), and William Gibson ("Johnny Mnemonic").
Author home pages contain detailed biographical and background information not available elsewhere in cyberspace, and may also contain excerpted chapters, tables of contents, full color cover art and other graphics. Many book home pages also contain links to other parts of the World Wide Web that can be accessed by clicking on key words, as well as author tour schedules and e-mail addresses that allow book buyers to communicate directly with the publisher and allow book readers, in many cases, to e-mail their favorite authors. In a special section of the bookstore visitors will also be able to buy books that interest them from hundreds of on-line booksellers or directly from the publisher.
"We are very excited at the prospect of speaking directly to our customers and getting immediate feedback from them," said David Shanks, the president of The Putnam Berkley Group. "We know there will always be people who will want to go into a store, handle the books themselves, flip through them, and scan them before making a purchase. The Putnam Berkley Bookstore Cafe is not meant to replace that. Instead we want to turn casual browsers on and inspire them to discover the wide range of authors, titles, and subject areas in which we publish."
Putnam Berkley already has more than 125 authors and books on line and plans to add 60 to 80 authors and books every month. By 1996 all of the company's books -- from across all imprints -- will be available and searchable via Putnam Berkley on-line.
/CONTACT: Leslie Rossman of Putnam Berkley, 415-282-5697 or email@example.com -- e-mail/
CO: Putnam Berkley Group, Inc. ST: New York IN: CPR PUB ENT SU: PDT
DW-MP -- NYM002 -- 3913 12/04/95 07:00 EST
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|Date:||Dec 4, 1995|
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