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Groups Combine Forces for Agricultural Publications Summit

Editors Note: The American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Agricultural Editors' Association, Livestock livestock

Farm animals, with the exception of poultry. In Western countries the category encompasses primarily cattle, sheep, pigs, goats, horses, donkeys, and mules; other animals (e.g., buffalo, oxen, or camels) may predominate in other areas.
 Publications Council and APA (All Points Addressable) Refers to an array (bitmapped screen, matrix, etc.) in which all bits or cells can be individually manipulated.

APA - Application Portability Architecture
: The Association of Leading Ag Media Companies have joined together to make the 2001 Agricultural Publications Summit possible. The following is general information on the APS and facts from each of the contributing organizations.


Larry Lar´ry

n. 1. Same as Lorry, or Lorrie.
 Dreiling, President

American Agricultural Editors' Association (AAEA AAEA American Agricultural Economics Association
AAEA African American Environmentalist Association (Washington, Maryland)
AAEA American Agricultural Editors Association
AAEA Arkansas Association of Educational Administrators
) members who serve on the Agricultural Publications Summit (APS) steering committee steer·ing committee
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.

steering committee
 worked hard to make the approaching APS in Grand Rapids Grand Rapids, city (1990 pop. 189,126), seat of Kent co., SW central Mich., on the Grand River; inc. 1850. The second largest city in the state, it is a distribution, wholesale, and industrial center for an area that yields fruit, dairy products, farm produce, , Mich., a "grand time" for all. Many thanks to program chair Jennifer Jennifer became a common first name for females in English-speaking countries during the 20th century. The name Jennifer is a Cornish variant of Guinevere, deriving ultimately from Proto-Celtic *windo-seibaro- "white ghost", via Brythonic *wino-hibirā (cf.  Morrill Morrill may refer to a location:
  • Morrill, Kansas
  • Morrill, Nebraska
  • Morrill, Maine
Or a person:
  • Mary Morrill, early Nantuckett settler and grandmother of Benjamin Franklin
  • Lot Myrick Morrill, Governor of Maine, U.S. Senator, and Secretary of the U.S.
 and her committee for the fantastic guest speaker and workshop agenda. Space in the InfoExpo exhibit hall, once again, has sold out with the hard work of chair Betsy Betsy is an English name for females, used as a nickname for Elizabeth. It is also a surname. Famous uses or users of Betsy include:
  • Betsy McCaughey
  • Betsy Tacy
  • Betsy Boze
  • Betsy Clifford
  • Betsy McLaughlin
  • Betsy Joslyn
  • Betsy Holden
  • Hurricane Betsy
 Freese and her committee. At InfoExpo, editors can learn what's new in the industry, and agri-marketers can learn what's top-of-mind for ag editors and writers these days.

The Livestock Publications Council (LPC (language) LPC - A variant of C designed ca 1988 to program LP MUDs. ), American Agricultural Editors' Association (AAEA) and APA: The Association of Leading Ag Media Companies have come together with a commonality com·mon·al·i·ty  
n. pl. com·mon·al·i·ties
a. The possession, along with another or others, of a certain attribute or set of attributes: a political movement's commonality of purpose.
 of purpose. There are no boundaries between us when our steering committee gets together. There is only one thing in mind and that is producing the best possible program for all our members. It is a marvelous thing to see, and I know it's going to produce something terrific for everyone to learn from and enjoy when all three groups get together for a "grand time" in Grand Rapids.


Founded in 1921, AAEA serves as a forum for an open exchange of ideas among colleagues in an environment that fosters professional excellence. AAEA provides opportunities for professional development and networking for its membership of agricultural editors, writers and photojournalists The is a list of notable photojournalists from throughout history:
  • Eddie Adams - Pulitzer Prize winner
  • Altaf Qadri - Award winning Kashmiri photojournalist
  • Timothy Allen - British photojournalist
  • Mohamed Amin - Kenyan photojournalist
. From the annual APS, to regional workshops, to a monthly newsletter, AAEA provides ag communications professionals the tools to hone their skills. Awards programs recognize excellence in writing and photography and provide constructive feedback for improvement. Writers and photographers of all ages and experience levels find common ground in AAEA. Affiliate members include representatives of agri-businesses, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firms and commodity organizations.

Larry Dreiling, President
Willie Vogt, Vice President &
Karen McMahon, Immediate Past


Dan Crummett ('03)
Gil Gullickson ('01)
Debby Hartke ('03)
Des Keller ('01)
Greg Lamp ('02)
Amy McDonald ('01)
JoAnn Wilcox ('02)


Den Gardner
120 W. Main St., P.O. Box 156,
New Prague, MN 56071
952 / 758-6502,


Greg Henderson Gregory Henderson (born October 9, 1976 in Dunedin, New Zealand) is a professional track and road racing cyclist. His career highlights include becoming the 2004 world champion by winning the 15 km Scratch Race at the World Track Cycling Championships and (in road cycling) winning , President

The success of the APS has exceeded everyone's expectations. The joint efforts of the LPC, AAEA and APA created a premier event for ag journalists from both the livestock and crop industries. Members from all organizations benefit from outstanding professional development seminars and lively social activities that promote networking between members.

The concept for a joint meeting was founded on the idea that the whole could be greater than the sum of its parts (AAEA and LPC). Both organizations were holding annual conferences and both were soliciting sponsorship money, often from the same companies. The joint efforts of the groups have secured additional sponsorship money, provided for improved professional development sessions and provided members with additional benefits. As a joint meeting, the APS eliminated a meeting, which aided individuals who were members of both LPC and AAEA.

Several members of all three groups worked on the development of the APS at least three years before the initial Summit was held in Denver in 1999. Common ground was found in the desire of those leaders to serve their members. And serving their members, they determined, meant providing the best professional improvement sessions possible, while holding costs to a minimum. Both AAEA and LPC have members who are self-employed, so registration costs and hotel expenses were a major consideration. Additional sponsorship money through the APS has helped achieve that goal.


LPC is an international organization serving the livestock communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . Founded in 1974, this nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Examples of non-profit organizations are charities, hospitals and schools.
 provides a forum through which members can obtain information on how to improve their overall effectiveness and value to both readers and advertisers. LPC also functions as an information exchange by allowing members to discuss common problems with peers and arrive at workable solutions. Writing contests and critiques, awards programs, and seminars and workshops all contribute to members' professional development and networking opportunities. Membership, which is by publication or publishing company, is open to all interested publication personnel.

Greg Henderson, President
Lea Weinheimer, First Vice President
Wes Ishmael, Secretary/Treasurer
Jim Jennings, Immediate Past


Lisa Bryant ('03)
Rick Cozzitorto ('01)
Lynn Gordon ('01)
Eric Grant ('01)
Kyle Haley ('02)
Shauna Hermel ('03)
Sharla Ishmael ('02)
Jerilyn Johnson ('03)
Lori Maude ('02)
Clifford Mitchell ('01)
Joe Roybal ('03)


Diane E. Johnson
910 Currie St., Fort Worth, TX 76107


Ron Sorensen, President

The primary reason APA is involved in APS is that one of our goals as an organization is to promote the value of print media along with all the other services we provide. We view APS as an opportunity to reinforce the value of this tremendous communications tool.

The APS also gives us an opportunity to connect with agri-business professionals who often don't get intimately involved in media-related efforts. It gives agri-marketers a chance to meet with editors of various publications.

We're very happy with the way the event has taken off in three years. Long term, we see this becoming an extremely important event not only in communications, but also in the whole of agriculture for what it represents--a chance to be around those who are communicating with people in every facet facet /fac·et/ (fas´it) a small plane surface on a hard body, as on a bone.

1. A small smooth area on a bone or other firm structure.

 of agriculture in a daily, weekly or monthly format.

We've had a tendency within APA and AAEA to have the editorial and business sides highly segmented. But there are also some reasons and events where the two sides need to work together, and APS is one of those. The remarkable thing is that so many of us who compete so aggressively with each other are able to get along for at least a few hours and accomplish some good things.


APA has evolved over the years from being a clearinghouse clearinghouse

Institution established by firms engaged in similar activities to enable them to offset transactions with one another in order to limit payment settlements to net balances.
 of general information to promoting the value of the information our member companies provide to the ag industry. The services we provide have changed also, from paper publications only, to publishing on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and producing industry shows and conferences.

When APA was founded some 80-plus years ago, its primary role was to allow publications to deal jointly with production- and circulation-related matters. Most publications at that time served small areas -- a state or part of a state -- and didn't compete with each other. As time went on, APA began to promote the value of print media and created the "power of print" campaign. It also became involved in other activities, including sponsoring a VIP breakfast for ag leaders at the FFA FFA free fatty acids.  meeting each year and conducting ag trends research.

Agribusiness Division of
Ron Sorensen, Publisher

American Christmas Tree Journal
Don Evashenko, Publisher

CPM Magazine
Barry Brown, Publisher

Doane Agricultural Services
Bill Schuermann, VP/Group Publisher

Farm Journal Corporation
Andy Weber, President/CEO

Farm Progress Companies
Chuck Roth, Group President

High Plains Journal
Duane Ross, Publisher

Hoard's Dairyman
Gary L. Vorpahl, Director of Marketing

Iowa Farmer Today
Steve DeWitt, VP/Publisher

Lee Agri-Media
Greg Moore, Group Publisher

Lee Publications
Bruce Button, General Manager

Meister Publishing
Gary Fitzgerald, President

Progressive Farmer
Ed Dickinson, Publisher

Successful Farming
Jim Cornick, Publisher

Vance Publishing
Bill Newham, VP/Publishing Director,
  Food Systems Group


Farm Business Communications
Palmer Anderson, Managing Director
  of Publications
Market ID
John Montandon, President,
  Multi-Ag Media


Steve Drake
PO Box 410260, St. Louis, MO 63141
314 / 576-7957,

2001 APS Steering Committee

Karen McMahon, Chairman
Tom Davis
Larry Dreiling
Greg Henderson
Steve May
Willie Vogt
Lea Weinheimer

Debby Hartke is a writer and communications consultant based in St. Louis, Mo.
COPYRIGHT 2001 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:American Agricultural Editors' Association, Livestock Publications Council and APA: The Association of Leading Ag Media Companies partner to organize 2001 Agricultural Publications Summit
Comment:THE POWER OF THREE.(American Agricultural Editors' Association, Livestock Publications Council and APA: The Association of Leading Ag Media Companies partner to organize 2001 Agricultural Publications Summit)
Author:Hartke, Debby
Publication:Agri Marketing
Geographic Code:1USA
Date:Jul 1, 2001
Previous Article:APS -- Isn't SUMMER WITHOUT IT.

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