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THE POWER OF PLAY, OR HOW CHILDREN LEARN

 THE POWER OF PLAY, OR HOW CHILDREN LEARN
 MARTINEZ, Calif., June 16 /PRNewswire/ -- What is this thing called


play that continues to have such a strong attraction for adults, even if we're only observers? We take to the sidelines and happily watch children intent in their playful purpose.
 "To children, play is life," said Lane Nemeth, CEO and founder of Discovery Toys Inc. "It is not frivolous pastime or something they consciously do. It's as natural and necessary as breathing."
 According to child development authorities, play is the single most powerful natural behavior seen in children outside of basic survival activities. If given the choice , said Nemeth, a child will play during every waking moment, "From making designs on the pancakes with syrup, to stressing the bed springs by attempting to jump to the moon before sleep."
 "Some believe that first we play as children and then we get down to the important stuff -- learning real things," reported Michele Breckenridge, Discovery Toys' child development specialist. "But in truth," she said, "it is play that helps children learn how to learn." It's the way they learn to concentrate, to express and develop their imaginations, to try out new ideas, to push the limits of their bodies and to exercise a sense of control over their world. "So it seems play is essential to every aspect of a child's well being."
 Another play expert, Mark Twain, once said, "Play consists of whatever a body is not obliged to do. Work is means to an end; play is an end in itself. Play is its own reward." There are many kinds of play, but play is always driven by the pleasure a child finds in it. It must be fun!
 Children naturally seek out those toys and activities that serve this powerful drive for play. Toys that intrigue and truly add to a sense of discovery are those that will be treasured.
 Children welcome the challenge in a toy or game. Each time a child succeeds on his own terms while playing, he is satisfied with himself. He begins to feel that the world is at his fingertips. The pleasure of playing becomes linked in his mind to mastering any kind of challenge.
 "Isn't it interesting that the most intense and fruitful learning in the whole cycle of life occurs during fun-filled childhood play?" said Nemeth. Play is a basic human need throughout one's lifetime, and play is one of the best ways to maintain a healthy, creative, happy childhood.
 -0- 6/16/92
 /CONTACT: Helen A. Johnson for Discovery Toys, 415-731-7201/ CO: Discovery Toys ST: California IN: SU:


RM -- SFFNS -- 0739 06/16/92 14:23 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jun 16, 1992
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