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THE PALM BEACH POST INAUGURATES 'POSTLINES/511'

 ATLANTA, March 8 /PRNewswire/ -- The Palm Beach (Florida) Post Sunday began selling information via telephone to local callers who simply press "511" on their touch-tone phones.
 Inauguration of "PostLines/511" represents the first non-telephone company commercial use of three-digit access granted by the Florida Public Service Commission. Permission has been given for a two-year test.
 Customers pressing "511" within the West Palm Beach local dialing area can choose from thousands of pieces of information which are delivered by voice or fax. A charge of 35-cents per call will appear on customers' regular monthly statements from Southern Bell.
 Services range from continuously updated news, weather, sports and stock reports to facsimile delivery of crossword puzzles, comic strips and tax forms.
 Palm Beach Post publisher Tom Giuffrida said: "By offering pay-per- call information via a three-digit number, The Post will be the nation's pioneer with this experiment. We will learn a great deal about the value to the public of information received by telephone or facsimile."
 Palm Beach Newspapers in October was granted the right to launch the service after the Public Service Commission favorably ruled on a petition filed by the newspaper in conjunction with a tariff filing by Southern Bell. In the approval memo, the PSC recommended that The Post be granted the three-digit number because Cox Newspapers, which owns The Post, "was the sole party investigating, negotiating and researching the area."
 The FPSC has filings pending for similar services by the Fort Lauderdale Sun-Sentinel and Florida Today in Melbourne as well as others.
 Callers who press 511 are directed through an audio menu of available services to find what they're looking for or they can simply press the appropriate four-digit code which will take them directly to a specific service. Sunday's editions of The Palm Beach Post included a 32-page booklet listing all of the codes currently available.
 Over 500 features are offered including more than 10,000 stock market issues updated every 15 to 20 minutes from the New York, American and NASDAQ exchanges; daily horoscopes and soap opera updates; every state's lottery results within an hour of drawings; more than 90 business news lines and over 75 sports lines. New categories frequently will be added.
 David E. Easterly, president of Cox Newspapers, said the company has requested approval to offer similar services in each of the markets in which Cox publishes.
 "We're interested in making information available to our customers through a variety of media, with particular emphasis on ways that are most convenient to them," said Easterly. "The FPSC ruling which makes '511' possible is a real breakthrough for us."
 Customers outside the immediate local calling area can access the Post Services by dialing 900-990-9511. These calls will be billed at 35-cents per minute.
 In addition to The Palm Beach Post, Cox Enterprises publishes 16 daily newspapers. Cox is also a leader in broadcasting, cable and automobile auctions.
 -0- 3/8/93
 /CONTACT: Tom Giuffrida of The Palm Beach Post, 407-820-4124/


CO: The Palm Beach Post; Cox Newspapers ST: Florida IN: TLS SU: PDT

BR-BN -- AT004 -- 3901 03/08/93 10:21 EST
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Publication:PR Newswire
Date:Mar 8, 1993
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